Mars Treats announces gluten-free cookies

Mars Chocolate Drinks and Treats (MCD&T) has today announced the launch of two new gluten-free cookies.

New Galaxy Gluten Free Cookies and Twix Gluten Free Cookies, contain gluten-free oats with the signature flavours and chocolate of each iconic brand.

Galaxy Gluten Free Cookies are bursting with oats and smooth Galaxy chocolate, with Twix Gluten Free Cookies containing chocolate and caramel pieces.

With distinctive brand led packaging, each pack contains four individually wrapped cookies, perfect to consume at home or on the go.

The total cookies market is worth £148 million growing in value by four per cent year on year.

Free-from cookies now contribute over £12m to the total category and in volume terms this segment has grown by more than six per cent over the past two years.

Interestingly, brands represent 69 per cent of conventional cookie sales value but only 30 per cent of gluten-free cookie sales, representing a significant £4.8 million of retail sales opportunity within the category.

“Consumers are increasingly seeking gluten-free alternatives from both a dietary necessity and also as a lifestyle choice,” said Michelle Frost, general manager at Mars Chocolate Drinks and Treats. “Our new gluten free cookies deliver on taste and offer this growing shopper segment the opportunity to enjoy some of their favourite confectionery brands without compromise.”

The range will roll out to convenience distribution over the coming months. RSP £2.89. Four 30g cookies in each pack.