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Mars unveils three new impulse ice creams

Kiran Paul
By Kiran PaulJan 23, 2020
Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue.
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Mars Chocolate Drinks and Treats has announced three new additions to its impulse ice cream range.

The three new skus feature some of the nation’s favourite confectionery brands.

Maltesers Mint Ice Cream, Skittles Cooler Crazy Sours Ice Cream and Twix Ice Cream are available from March 2020 as wrapped handheld singles.

“We are confident that by bringing even more confectionery favourites to the freezer we will continue to drive consumer interest and sales – and repeat purchase once everyone tastes these new ice creams,” said Michelle Frost, general manager at Mars Chocolate Drinks and Treats.

  • Maltesers Mint (case size:20). RRP £1.79.
  • Skittles Cooler Crazy Sours (case size: 30). RRP £1.79.
  • Twix (case size:28). RRP £1.79.
mars chocolate drinks and treats

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