Mars unwraps Snickers White Ice Cream bar

Despite a challenging year in 2024 for ice cream manufacturers, Mars has continued to outperform the overall market in value sales (+two per cent) and notably multipack unit (+five per cent) and value sales (+3 per cent) which was its best performing sector for 2024.

Kerry Cavanaugh, general manager at Mars Chocolate Drinks & Treats, says: “The real driver of our multipack performance was the roll out of our new four pack Bounty, Twix and Maltesers ice cream bars, suggesting consumers are increasingly buying ice cream for at home consumption as a dessert or treat, rather than on the go.

“Snickers has long been a hero product of our range in the UK, and the white flavour has proved to be extremely popular in other European countries. In Germany, the Snickers White Ice Cream bar runs at 70 per cent of the original Snickers ROS.

“In the UK, 13 per cent of all multipack ice cream sales are a white chocolate variant, and coupled with the popularity of the Snickers brand, we see a great opportunity to appeal to ice cream and white chocolate fans alike with the launch of Snickers White Ice Cream bar in 2025!”

Snickers White Ice Cream bar is packed with real roasted peanuts, nougat and caramel, covered in a white chocolate. Snickers White Ice Cream bar multipacks are available in convenience and wholesale channels. Multipack RSP £2.50.