Mars Wrigley UK has announced the launch of a new orange variant of Maltesers Bunny.
The new product from Mars Wrigley’s team of chocolate scientists finds the perfect blend between chocolate and orange to create brand-new sweet treat.
“We know that the flavour orange is a distinctly British taste that has seen a huge zesty makeover in recent years,” commented Kerry Cavanaugh, marketing director at Mars Wrigley UK.
“While we often see the orange trend boom during the holiday season, we know that consumers love the flavour all year round which is why we’re ensuring the ‘choc-work’ continues into the new year and beyond.
“In what has been a challenging year for retailers, we know this exciting NPD will bring a new zest for life into sales and get consumers excited about the category once again.”
With the self-eat category plays an important role in consumer’s Easter rituals and Maltesers Bunny claiming second most popular spot for self-eat treats during the season, the launch of Maltesers Bunny Orange is set to help grow the category further and tap into the shopper’s mission.
Mars Wrigley UK has also launched another orange flavour, GALAXY Orange Truffles, which is an exclusive with Tesco.
Maltesers Orange Bunny will be available market wide in 2021 and will retail for £0.61.
