Skip to content
Search
AI Powered
Latest Stories

Mars Wrigley unveils Christmas innovations

Mars Wrigley unveils Christmas innovations

Mars Wrigley has announced the launch of its Christmas NPD for 2024, giving seasonal confectionery a sweet boost with a duo of new releases.

Bringing the brand’s signature fun to the festive season, while driving incremental sales, new M&M'S Crispy Milk Chocolate Santa Treat (29g, RRP £0.65) is now landing in stores nationwide as the ideal treat for Christmas.


With the self-eat category up two per cent year-on-year, and 36 per cent of Christmas sales coming from small shapes, the new product, comprising a milk chocolate Santa shape, filled with creamy vanilla, crispy surprises and delicious M&M’S Minis, will tap into the trend for small moments of joy and offer shoppers fresh excitement at a key time of the year.

The launch is being supported by above-the-line marketing on social media and out-of-home advertising from early October, as well as in-store point-of-sale media.

Twix Selection Box NPD 9 Flat 344765 A01

Harnessing the popularity of Twix which is outperforming the category and has a 25 per cent category penetration (1.7 per cent ppts vs YA), NPD from the confectionery giant also comes in the form of the Twix & Friends Medium Selection Box (140g, RRP £2.75).

Set to appeal to Twix fans, it features 1 x Twix Milk Chocolate Caramel, 1 x Twix Salted Caramel fun size bar, 1 x Twix White Chocolate fun size bar, 1 x M&M’S Milk Chocolate fun size bag, and 1 x Milky Way Magic Stars fun size bag.

The assortment of favourite chocolate goodies is rolling out nationwide and is presented in festive cardboard packaging, making it perfect for gifting. The launch will be supported by a £8m+ media plan.

“At Mars Wrigley we are continually looking to bring new products to the market that both cater to evolving consumer demand and drive category growth and excitement. Chocolate plays an important role during many key seasonal rituals, from small festive gifts to daily delights and as such, seasonal and gifting is worth £1.8bn of total chocolate value sales,” said Laura O’Neill, Christmas & Gifting senior brand manager.

“Our new launches for Christmas 2024 tap into different shopper needs and will appeal to consumers looking to purchase their favourite brands and products with a seasonal twist.”

Mars Wrigley is synonymous with the festive season. Its CELEBRATIONS brand has performed well over the last few years, seeing 16 per cent MAT value sales growth vs YA and delivering 7.2 per cent value sales between October and December 2023 versus 2022.

CELEBRATIONS Tub is the number one gifting SKU in the total UK gifting category and the number one full-year Twist wrap brand.

New M&M'S Crispy Milk Chocolate Santa Treat and Twix & Friends Medium Selection Box available nationwide now.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less