Mars Wrigley unveils Maltesers cake developed by Artificial Intelligence

Mars Wrigley UK has unveiled Maltesers AI Cake, the world’s first ever cake developed by Artificial Intelligence.

The confectionery giant has partnered with Google Cloud where a top engineer created a Machine Learning model that used hundreds of existing recipes from traybakes to scones to develop the new cake creation called the Maltesers® AI Cakes (4d6172730a) which is hexadecimal for ‘Mars’.

The AI Cake is technically a ‘cakie’, including both AI-generated cake and cookie elements. The treat is topped with Marmite infused buttercream frosting after Google Search Trends revealed a top search around “sweet and salty” was “Is Marmite sweet or savoury”.

Mars Wrigley has also roped in 2020 Great British Bake Off Winner Peter Sawkins to create a competing baking concoction of his own and play his part in the #BakeAgainstTheMachine showdown.

Peter Sawkins cakes

Peter took a more human-centric and nostalgic approach, dusting off an old recipe passed down from his mother and giving it a creative twist - soy sauce!

"I wanted to echo what makes Maltesers so moreish, so I incorporated malted milk powder and soy sauce to bring a savoury note to what is otherwise a very sweet bake,” Sawkins said. “It was also important for me to think about creating interesting textures. There should be contrast with the crunch from the base, the rich, thick mousse and the smooth saucy caramel centre.”

Kerry Cavanaugh, Mars Wrigley UK Marketing Director, added: “Cake and computers; and Maltesers and Marmite. The unlikeliest of couples. We’re in the business of creating better moments at Mars Wrigley and, in the spirit of peculiar pairings, I urge you to find your own unusual-but-you'll-love-it dessert match this Easter weekend. We’ve already done the hard work for you with some amazing, and questionable, recipes available online, so all you’ll have to do is the washing up!”

To get your baking fix this Easter, head to www.bakeagainstthemachine.co.uk to get a special recipe of your own and decide who comes out on top in the battle of the bake. Those searching for the perfect baking challenge will also be in with the chance to win a KitchenAid Stand mixer and Maltesers bundle.