Skip to content
Search
AI Powered
Latest Stories

Martini celebrates 160th anniversary with new global campaign

Martini celebrates 160th anniversary with new global campaign

Bacardi is celebrating the 160th anniversary of Martini, the leading vermouth and sparkling wine brand, with a series of events and launches that will build on its legacy as an icon of Italian style and culture.

A pioneering presence in the world of drinks and in cocktail culture since 1863, this year is also the 30th anniversary of Martini joining the Bacardi portfolio of premium wines and spirits. Bacardi, a family-owned company that recently marked its own 160th anniversary, acquired the Martini & Rossi Group in 1993.


“For 160 years, Martini has been an icon of Italian culture while continuously evolving, innovating and inspiring each new generation. What’s stayed constant is a commitment to craftsmanship, quality and exceptional taste,” said Mahesh Madhavan, Bacardi Limited chief executive. “As we celebrate this milestone for Martini, we continue to make Martini a modern, Italian lifestyle brand, that we can continue to be proud of while carrying its legacy for future generations.”

As part of the 160th anniversary, there will be a new Martini global campaign,‘160 years of Italian taste’, which brings together the brand’s heritage and its vision for the future with imagery that illustrates how the brand is moving into a new era. The new creative reflects consumers’ changing drinking habits - the brand’s newest innovation, Martini Non-Alcoholic Aperitivo is front and center and represents how Martini is meeting the demand for the rise in mindful drinking, while remaining grounded in aperitivo culture.

The celebrations will also feature the first ever aged Martini vermouth, Martini Maestro 36. Martini Maestro 36 is aged for 36 months to create an exceptional, super-premium expression of the classic vermouth. Created by Martini Master Blender, Beppe Musso, Maestro 36 captures 160 years of vermouth-making expertise in a limited edition of only 2,000 bottles, available exclusively in bars and restaurants in Italy.

The Italian government is celebrating 160 years of Martini with the release of a Martini postage stamp, available at post offices across Italy starting in July.

One of the most iconic brands in the world, Martini is founded in 1863 by entrepreneur Alessandro Martini and herbalist Luigi Rossi.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less