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Martini ventures into Low/No category with Non-Alcoholic Aperitivo

Kiran Paul
By Kiran PaulMar 02, 2020
Kiran Paul
See Full Bio

Martini has announced the launch of Martini Non-Alcoholic Aperitivo, foraying into the growing low and no alcohol category.

Available in two variants, the premium drinks use the same quality wines of Martini’s classic vermouths, but with alcohol gently removed. They are infused with a selection of sustainably sourced botanicals, made with 100 percent natural flavour.

Martini Non-Alcoholic Vibrante is a blend of natural botanicals, balanced with Italian Bergamot whilst Martini Non-Alcoholic Floreale takes inspiration from the delicate sweetness of Roman Chamomile, entwined with botanicals.

Beppe Musso, Martini Master Blender, said: “As pioneers of non-alcoholic vermouths, almost 100 years ago, we’ve drawn on our expertise to revitalise the Aperitivo with our distinctive Italian style. With Martini Non-Alcoholic Vibrante and Martini Non-Alcoholic Floreale, we wanted to create deliciously complex drinks that retain the very essence of our vermouths.”

Nick Stringer, global vice president of Martini, added: “At the heart our iconic brand is the idea of Martini Time – bringing friends together, in the real world, to enjoy Aperitivo at the start of an evening. This launch is all about providing choice for consumers, ensuring they can still enjoy Martini Time, whether they are drinking alcohol or not.”

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