Masons of Yorkshire has unveiled its new gifting range for Christmas 2020.
Tapping into the annual seasonal demand for premiumisation and experimentation, Masons is launching two new gifting propositions this year – a Tasting Experience pack showcasing the brand’s new look and core range, and a new Masons G&T Glass Set.
Both gifts are desifned to build on Masons’ recent rebrand – which included a new bottle design and the introduction of Orange & Lime Leaf gin to its core range.
Masons’ Tasting Experience pack features miniature 5cl bottles of the core range –Masons Original, Masons Tea Edition, Pear & Pink Peppercorn, English Lavender and Orange and Lime Leaf – presented in a beautiful double windowed set, to take gin drinkers on a journey of discovery.
Masons G&T Glass Set features two custom-engraved & branded cut glasses in a bespoke gift box.
“Christmas is a key sales period for the premium gin category,” explained Karl Mason, Co-founder of Masons of Yorkshire. “We know that throughout the festive period consumers are seeking gifts to elevate the at-home drinking experience, such as our beautifully engraved glasses, or to expand recipients’ repertoires with a curated collection of gins.
“By combining the gifting range with our exciting new look and NPD, we’re appealing to both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season.”
The Taste Experience pack (RRP: £20) and the Masons G&T Glass Set (RRP: £10) are available to order now from Masons – www.masonsofyorkshire.com
