Mast-Jägermeister launches new B2B portal for trade customers

Mast-Jägermeister UK is launching a digital portal, Klub Jägermeister, to offer its on-trade customers free sales support, alongside spirits education and practical resources to drive revenue. The Klub Jägermeister website, live now, will be run on assigned credit which can be exchanged for POS.

The in-venue visibility management platform and digital asset hub will support venues to drive incremental category sales and provide assets to promote Jägermeister’s perfect serve, an ice-cold shot chilled to -18C poured into a branded, green, frosted shot glass.

Outlet membership will be tiered based on the type of bar, demographic and typical volume sales. This will allow operators to access suitable resources for specific occasions, offering hints and tips on how to maximise their shot category and Jägermeister sales.

The POS is centred around Jägermeister’s perfect serve, the ice cold shot served in a chilled green branded shot glass, and designed to drive visibility for the brand with 43 per cent of consumers taking as little as ten seconds to decide what they want to order when they reach the bar1.

Jägermeister is the UK’s shot category leader and the 3rd largest on-trade spirit brand delivering incremental sales opportunities for operators2. Studies show when Jägermeister Original or Jägermeister Cold Brew Coffee is served as an ice-cold shot, operators can see up to a 22 per cent increase in shot sales as consumers are more likely to reorder.

The new website will enable users to access Jägermeister’s latest innovative equipment, with links to purchase, By using branded tap machines, operators can increase the rate of Jägermeister shot sales by up to 20 per cent.

In addition to the point of sale, operators can access informative videos on training, product information and sales advice focusing on the ice cold shot opportunity for Jägermeister and Jägermeister Cold Brew Coffee to demonstrate how versatile both variants are.

The videos also help build operator expertise and brand knowledge; when a consumer asks for a serve recommendation, an informed mixologist or bartender is given the opportunity to upweight brand sales. There is much that isn’t commonly known about Jägermeister, for example, the 56 quality ingredients that make up every bottle, the year resting in oak barrels, and the 383 quality checks before each bottle is released for sale.

Ben Errington, Trade Marketing Manager, Mast-Jägermeister UK, says: “As a leading spirits company, Mast-Jägermeister UK continues to look for ways to support its customers. In the current climate, inspiring incremental sales opportunities is vital to the continued success of many venues.

"We are pleased to announce the launch of our new on-trade trade website, which provides category insight, a loyalty scheme mechanic and brand assets to help operators achieve better sales. This evolving portal is designed so that it becomes a go-to source of information for operators looking to maximise their shot sales.”