Skip to content
Search
AI Powered
Latest Stories

Mayfair turns 30! JTI celebrates key milestone with giveaway competition

Mayfair turns 30!  JTI celebrates key milestone with giveaway competition

This year, one of the UK’s most recognisable tobacco brands on the market, Mayfair, is celebrating its 30th birthday. Since its launch in 1992, Mayfair has continued to deliver on heritage, quality, and value by innovating and answering consumer demand from a long-standing brand that is both reputable and trusted in the market.

Mayfair has an annual retail sales value of £442.7 million and continues to set its sights on offering quality tobacco at an affordable price. With the RMC category now worth £10.7bn and the ultra-value RMC segment the fastest growing, Mayfair Silver* joined the family this year, designed to cater to the growing number of adult smokers seeking affordable options from trusted tobacco brands.


To celebrate the anniversary, JTI is thanking retailers for their ongoing support with a competition where they can be in with the chance of winning a £50 or £100 Amazon voucher**. All retailers need to do is click here to enter, and for an additional entry they can also submit a short quote on how Mayfair has brought them success over the last 30 years.

“We are incredibly proud of Mayfair reaching this major milestone," said Mark McGuiness, Marketing Director at JTI UK. "Since it was introduced, the brand has gone from strength to strength and we’re continually looking to innovate to make sure Mayfair remains a success. As a thank you to our trusted retail partners, we are launching a competition on JTI Advance, where they can be in with the chance of winning some sought-after prizes. We want to thank retailers for the support they’ve given the brand over the last 30 years and look forward to the next 30!”

Stock up on Mayfair today to make the most of this successful brand. For more information on Mayfair or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.

* Available in both King Size and Superkings at an RRP of £10.15 per 20 pack across England, Wales, and NI

**T&C’s apply

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less