Maynard Bassetts announce new Halloween campaign

Maynards Bassetts has announced the launch of a spook-tacular campaign in celebration of Warner Bros. Pictures’ Beetlejuice Beetlejuice, in cinemas 6 September, set to spook shoppers in the run-up to Halloween!

Inspired by Beetlejuice Beetlejuice, the partnership includes two new limited-edition products - Maynards Bassetts Spooky Gums and Maynards Bassetts Liquorice Mix - an on-pack promotion with a Spooky Trip and over 1,000 prizes up for grabs, and in-store feature displays to drive excitement and trial.

Promotional packs of limited-edition products will be available from August, giving shoppers the chance to win vouchers, or a Spooky 2 Night City Break. To enter, consumers simply need to purchase and scan promotional packs of Maynards Bassetts Spooky Gums or Liquorice Mix and follow the online mechanic for the opportunity to win a prize.

Spooky Gums will come in surprise flavours and an assortment of colours, shaped as black, purple and green coffins, spiders, books, tombstones and worms. The Liquorice Mix will feature an assortment of black and white shapes, which make for the perfect Halloween treats.

“We are so excited to launch this partnership with the much-anticipated, Beetlejuice Beetlejuice movie,” Amy Lawson, senior brand manager for Maynards Bassetts at Mondelēz International, said.

“With an all-star cast, the collaboration with this iconic return will appeal to fans of the original movie bytapping into those moments of nostalgia that link with our iconic sweet brand.

“We know that fun and taste are key attributes of the category. This partnership absolutely delivers an engaging way to entertain and excite consumers by tapping into a cultural moment and setting the Beetlejuice loose with our deliciously dark and fun campaign!”

To support the promotion, retailers can also ‘Set the Beetlejuice Loose’ in store through brand new in-store displays to capture shopper attention and drive sales in the run-up to spooky season.