Maynards Bassetts has announced the launch of a brand-new product - Superfruit Jellies.
The new soft jellies come with a variety of flavours - papaya, pomegranate, blueberry and cranberry - in each pack.
The product offers higher real fruit content and added benefits, with each unit contains 30 percent fruit juice and every six sweets contains 15 percent of the recommended daily intake of vitamins C & E.
“Candy is all about emotional connections, however, authenticity is a key trend - and new Superfruit Jellies perfectly tap into this,” said Marta Sanso, Senior Brand Manager, Joyful Candy at Mondelēz International.
“That’s why we’re introducing our new Maynards Bassetts Superfruit Jellies which are not only tasty but contain real fruit juice and are a source of vitamins, perfectly placed to bring incremental shoppers to the category.”
Available in 130g bags from this month with an RRP of £1, the launch will be supported in-store by POS materials and by an extensive marketing campaign, including out of home, digital and social media advertising.
