Skip to content
Search
AI Powered
Latest Stories

McCain reveals biggest product launch in over a decade

McCain reveals biggest product launch in over a decade

McCain Foods has announced the launch of its biggest new product development in over a decade by the name of Baby Hasselbacks.

McCain was inspired by consumer insight which revealed that shoppers lack inspiration for midweek meals and regularly struggle to find quick and easy choices that deliver both on taste and value. Not only will the new product provide consumers with convenience and quality, but it will also increase appeal to the growing frozen food category.


McCain Baby Hasselbacks feature skin-on, pre-sliced whole baby potatoes and each 653g bag includes a sea salt and cracked black pepper flavour sachet. This allows shoppers to customise the potatoes to their specific seasoning preferences.

Scoring all green on the nutritional traffic light system, McCain Baby Hasselbacks are both vegan and gluten-free. They have been drizzled with vegetable oil and slow baked for added flavour and crispiness.

Mark Hodge, VP of Marketing at McCain says, “We can all fall into the trap of repetitive weeknight meals, so we’re really pleased to launch this fantastic new product. We’re helping our customers to add restaurant quality foods to their home cooked meals, in a matter of just minutes. This new launch is the perfect combination of delicious flavour and convenience.

“The range is perfect to accompany a variety of meals whether it is a relaxing evening in after a long day or to add something fun and different to family mealtimes.”

The new McCain Baby Hasselbacks are now available at Co-Op and are priced from £3.69.

More for you

Nomadic Powers into Protein

Nomadic Powers into Protein

Nomadic has launched "Power Pots", its latest foray into protein-rich products and the company’s fourth launch of 2024.
The duo of flavours - Chocolate Brownie and Smooth Caramel – feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.

Each pot features 20g of protein, plus 100 per cent of daily vitamin D and gut-friendly cultures, which all support immunity. This ‘trifecta’ of ingredients ticks an important box for Nomadic’s core consumers, which it describes as ‘hard-working busy people on the go’ – and who want satisfying, filling, foods which don’t compromise on taste.

Keep ReadingShow less
KTC Edibles launches Super High-Oleic frying oil

KTC Edibles launches Super High-Oleic frying oil

KTC Edibles Ltd (KTC), the UK’s largest supplier of edible oils, has launched Super High-Oleic Frying Oil, a traceable high-performance and long-life frying oil.


HOPO is blended using 100% traceable, organic, carbon-neutral RSPO Certified Sustainable Identity Preserved (IP) high oleic palm oil sourced directly from Daabon, a global leader in sustainable agriculture. KTC Super Hi Oleic can be offered with full traceability back to Daabon’s CI Tequendama SAS mill in Northern Colombia, providing complete visibility and zero deforestation guarantees - all the data customers need to comply with their obligations under the new European Union Deforestation Regulation (EU DR).

DAABON’s carbon-neutral organic palm oil has a Life Cycle Assessment (LCA) calculated CO2eq of -977kg per tonne, cradle to gate. The LCA was conducted using Ecopalma’s carbon footprint estimation tool, harmonised with the ISO 14067 standard.

This traceability offers other sustainability benefits, allowing customers to calculate their Scope 3 emissions - and because it’s sourced from Daabon, a global leader in sustainable agriculture, it can be an effective way for companies to reduce the carbon footprint of their frying operations.

Gary Lewis, Sales Director at KTC Edibles, explains, "Super Hi Oleic offers the gold standard in sustainable, high-performance, long-life frying oils. We believe in offering consumers innovative new products that not only meet their culinary needs but also align with their values and sustainability goals. This is a giant leap forward in the industry, and we're proud to be at the forefront of positive change."

The high oleic palm oil used in the product also offers some unique performance advantages. It has higher oxidative stability and smoke point, lower PUFAs (Polyunsaturated Fatty Acids) and saturated fats than standard oils. The non-GMO, non-additive formula also provides a long shelf life, a well-balanced fatty acid profile and neutral taste attributes, ensuring it can be blended with other vegetable oils for premium performance at competitive prices.

Created using a natural, non-GMO hybrid of a standard African palm tree and a native Latin American palm tree, high oleic palm oil offers significantly higher crop yields than standard palm. It also requires manual pollination leading to additional employment, helping boost the local economy - the costs of which are offset by the higher yields.

Keep ReadingShow less
TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less
ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less