McCoy’s unveils new packaging for ‘full-on flavour’ crisps

McCoy’s, the UK’s number-one ridged crisp brand, has today announced a packaging update across the core range in all formats, highlighting its core proposition of ‘full on flavour’.

The refresh will roll out in stores from 30th August, with modernised packaging being introduced across the core flavours, Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak, and Thai Sweet Chicken.

While retaining the familiar look and feel familiar to consumers, the redesign brings to life more vibrant colours as well as a patterned design to help catch the attention of shoppers. The new design also incorporates the tagline, "Full On Flavour", highlighting McCoy’s reputation for unmistakable boldness and flavoursome snacks.

“McCoy’s is a leader in the CSN category, synonymous with strong and full-on flavours," said Sue Mackay, Marketing Manager, KP Snacks. "We are really excited to be able to drive this brand reputation even further with a fun packaging makeover”.

At £133.2m RSV, McCoy’s stands as the No.1 ridged Crisp brand and No.1 meal-deal choice, purchased by 8m households. McCoy’s is currently delivering +39.7 percent growth, ahead of the total £1 PMPs sharing segment at 6.5 per cent.