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MCD&T reveals new Starburst Ice Lolly and Skittles Stix

MCD&T reveals new Starburst Ice Lolly and Skittles Stix
Andy Marino
By Andy MarinoFeb 17, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Mars Chocolate Drinks and Treats has today announced two tasty new additions to its ice cream range: Skittles Stix and Starburst Ice Lolly.

Both will be available from March as multipacks and singles. The Starburst Ice Lolly contains layers of strawberry, orange, lemon, and lime flavoured ice made with fruit juice, and boasts a unique wobbly jelly base.

Skittles Stix Rainbow Original Ice Cream 4pk 2

Following the success of the Skittles Cooler range, Skittles Stix is a delicious super-colourful frozen treat with layers of fruity flavoured ice cream and a secret sugar pearl centre.

The announcement comes as the UK ice cream market continues to grow, with sales in convenience reaching total value sales of £828 million. Handheld multipacks are a significant driving force in the category and now total sales are £178 million.

“We’re extremely pleased to introduce these delightful and unique ice creams for 2022, after such a great year for our handheld products," said Michelle Frost, general manager at Mars Chocolate Drinks and Treats. "Fuelled by the popularity of Skittles Cooler, we anticipate that by adding these exciting products to the freezer, it will give ice cream fans even more choice from their favourite fruity confectionery brands!”

Starburst Ice Lolly and Skittles Stix will be available in impulse and multipack format across convenience and wholesale from March.

mars chocolate drinks and treatsmcd&tmichelle frostskittlesstarburst

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