Skip to content
Search
AI Powered
Latest Stories

McVitie’s expands portfolio with lighter version of Rich Tea

McVitie’s expands portfolio with lighter version of Rich Tea

Global snacking company pladis has expanded its McVitie’s portfolio with the introduction of a lighter version of one of its bestselling biscuits, the classic McVitie’s Rich Tea.

The company said the launch of McVitie’s Rich Tea Delights marks the start of a pipeline of innovation with added benefits from the leading biscuit brand, offering even more choice to shoppers.


An evolution of the brand’s £31 million McVitie’s Rich Tea product, the new variant will include 30% less sugar than the typical semi-sweet biscuit, and 38 calories per biscuit, while retaining the familiar crisp, golden and richly flavoured biscuit. Carefully balanced, the reduced-sugar recipe will not include any artificial sweeteners.

“In 2020 we announced that we’d reduced sugar in nine of our biscuit tin favourites, including McVitie’s Chocolate Digestives and McVitie’s Chocolate Hobnobs. Now, we’re going one step further with an extension to the McVitie’s range that will give consumers even more choice in the biscuit aisle,” David Titman, marketing director for McVitie’s at pladis UK&I, said.

“Virtually every British household buys biscuits and, for many of us, there’s nothing more comforting than taking time out to enjoy one with a cuppa. McVitie’s Rich Tea Delights will help drive relevance of biscuits by drawing even more attention to the breadth of products on offer across the category and within the McVitie’s portfolio.”

McVitie’s Rich Tea Delights will sit outside of upcoming guidelines relating to HFSS products. This means their position in store will not be restricted and they can be used to signpost the biscuit fixture at end-of-aisle.

“We’re excited to be bringing a product to market which caters to evolving shopper needs and a nationwide focus on health, while retaining the great taste that’s synonymous with McVitie’s. Now, whether shoppers are looking for an indulgent treat or something a little lighter, it’ll be even easier for them to enjoy McVitie’s biscuits as part of a balanced diet,” Titman added.

“This launch will also show shoppers they don’t need to forego the biscuit aisle entirely in a bid to choose lower-calorie options.”

Stand-out packaging which incorporates the recognisable colour and font cues of McVitie’s Rich Tea, plus distinctive and bold flashes front-of-pack will hero the McVitie’s brand and highlight the product’s health benefits.

McVitie’s Rich Tea Delights launched early March in 300g packs across multiple retail, convenience and wholesale (RRP: £1.59).

More for you

Mr Kipling Simnel Slices pack on UK shelf, Easter 2025 launch

Mr Kipling is launching new limited-edition Simnel Slices

Easter treat: Mr Kipling's simnel slices

Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.

Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less