Skip to content
Search
AI Powered
Latest Stories

Meat-free Taste & Glory launches new ‘Notoriously Glorious’ campaign

Meat-free Taste & Glory launches new ‘Notoriously Glorious’ campaign

Taste & Glory, Kerry Foods’ 100 per cent meat-free brand, has today launched a £1 million "Notoriously Glorious" marketing campaign to showcase its taste credentials. The brand’s evolution to Taste & Glory was announced last month to better reflect its range in the meat-free category.

Running from July to September with a '90s hip-hop vibe and the brand’s plum and teal colours throughout, the campaign champions Taste & Glory’s signature offerings. The Quarter Pounder is the star of the show alongside its Sausages and Tenderstrips. Going live across TV, VOD, digital platforms and social media, the "Notoriously Glorious" Campaign focuses in on Taste & Glory’s core message: free of meat, full of taste.


This integrated campaign is designed to raise awareness of the range, enticing existing customers and newbies to the plant-based category of the brand’s commitment to taste. Taste & Glory will be featured on the side of 300 London buses from 12th July for two weeks and the meat-free brand is also running a sampling campaign with 200 micro influencers to further raise awareness of the range and drive shoppers in-store with a combined reach of over 16 million. The campaign is designed to cement the new name and comms in the minds of both shoppers and retailers.

“This hip-hop inspired campaign that celebrates great tasting meat-free food is just the beginning of Taste & Glory’s exciting evolution,” said Alison Lees, Marketing Manager for Taste & Glory. “With our amazing 100% plant-based products taking centre stage, we’re showcasing the dedication to flavour that Taste & Glory has as well as the amazing growth of the brand. We look forward to exciting shoppers to discover our full portfolio of delicious meat-free swaps, perfect for every mealtime.”

Taste & Glory has become the largest dedicated meat-free brand to have launched in the last two years with an RSV of £9.5 million to date. 63 per cent of the brand’s current shoppers buy across the portfolio and over 80 per cent of sales are incremental to the whole category. The new marketing campaign will reinforce the brand’s position as a meat-free brand that tastes good and that flies off shelves.

More for you

Vozol launches two new open-system vape products

Vozol launches two new open-system vape products

Chinese vape firm Vozol has announced the launch of two new open-system products in the UK and European markets in December.

Ace Max is specially crafted for those who seek top-tier quality and a premium vaping experience. Made from high-quality zinc alloy, similar to the materials used in Louis Vuitton accessories, it seamlessly combines durability with luxury.

Keep ReadingShow less
royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less