Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Merlin Entertainments to acquire operations and brand license for Cadbury World

Merlin Entertainments to acquire operations and brand license for Cadbury World
Kiran Paul
By Kiran PaulFeb 02, 2022
Kiran Paul
See Full Bio

Mondelēz International today announced an exclusive new partnership with Merlin Entertainments that will see Merlin acquire the operations and brand licenses for Cadbury World in the UK.

Opened in 1990, Cadbury World is one of the West Midlands’ most popular attractions with more than 600,000 people visiting every year.

As part of the agreement, Merlin Entertainments will be responsible for the day-to-day running of the Cadbury World site, its employees, and all operational decisions, as well as holding brand usage rights for Cadbury World in the UK.

“Cadbury World is a truly unique experience and since it first opened its doors in 1990, has been enjoyed by millions of families from across the UK and overseas. We want to build on the strong foundations we’ve laid so that people can continue to enjoy Cadbury World for generations to come,” Louise Stigant, UK MD at Mondelēz International, said.

“As we approach Cadbury’s 200th anniversary, I’m really excited by this partnership. By working with Merlin Entertainments, we will be able to bring the history and heritage of the Cadbury brand and the joy of chocolate to more and more people.”

The partnership forms part of Merlin’s broader strategy to engage in IP partnerships with some of the world’s most popular brands across its global estate, with existing successful partnerships including LEGO, Bear Grylls, Marvel and BBC.

“We have long admired Cadbury as the nation’s favourite chocolate brand and have already successfully worked together across a range of experiential activities and retail spaces in our UK theme parks,” Mark Fisher, chief development officer at Merlin Entertainments, said.

“We are now excited to continue the relationship and bring to life the sights, smells and fun experiences that chocolate lovers have come to know and love, but just with the additional helping of some Merlin magic.”

The new partnership is expected to take effect from summer 2022, subject to regulatory approvals.

cadburymerlin entertainmentsmondelez international

Related News

Spreading joy: Convenience retailers shine bright this Christmas
Featured

Spreading joy: Convenience retailers shine bright this Christmas

Bestway turns to CVA to shed vacant shops
Industry News

Bestway turns to CVA to shed vacant shops

More for you

Trade union calls for 'respect, decent break' for retail staff

iStock image

Trade union calls for 'respect, decent break' for retail staff

Retail trade union Usdaw today (23) called on the shopping public to show respect for shop workers, stating that the busy pre-Christmas shopping period leaves retail workers exhausted and in need of a proper break.

Paddy Lillis – Usdaw General Secretary says, “By the time retail workers get to Christmas Eve, they will have been through a very busy run-up to Christmas. Our members tell us that incidents of verbal abuse are much worse in December and through to the New Year, when shops are busy, customers are stressed and things can boil over.

Keep ReadingShow less
iStock 1458055720
iStock image
iStock image

'Retailers must focus on prices as convenience channel poised to expand'

Grocers must focus on their price positioning to remain competitive as food and grocery spending in UK convenience stores is projected to outpace the hypermarkets, supermarkets, and discounters channel.

According to GlobalData, food and grocery spending in convenience stores is projected to reach £43.2 billion by 2028, growing at a compound annual growth rate (CAGR) of 2.0 per cent between 2024 and 2028.

Keep ReadingShow less
iStock 1137402716
iStock image
iStock image

‘Grocery tax’ to add £56 to food bills

The upcoming “grocery tax” could hit hard-pressed Britons in the pocket, adding up to £56 annually to household shopping bills and costing families as much as £1.4 billion a year, state reports on Sunday (22) citing a recent analysis.

The scheme, known as Extended Producer Responsibility (EPR), imposes a levy on retailers and manufacturers for the cost of collecting and disposing of packaging waste, currently funded via council tax.

Keep ReadingShow less
SPAR teams up with Preston primary school to spread festive cheer

SPAR teams up with Preston primary school to spread festive cheer

Ashton Primary School in Preston has teamed up with SPAR during the season of goodwill to donate delicious food to the city’s Foxton Centre.

The school’s Year 3 class enjoyed a cookery session baking pear and chocolate crumbles to take down to the Foxton Homeless Day Centre as a pre-Christmas treat for people who access its services.

Keep ReadingShow less
Cadbury removed from royal warrant list after 170 years

(Photo credit should read Leon Neal/AFP via Getty Images)

Cadbury removed from royal warrant list after 170 years

Cadbury’s has not been granted a royal warrant for the first time in 170 years after it got dropped from King Charles’s list of warrants.

Queen Victoria first awarded Cadbury with the title in 1854 which was then repeated by the late Queen Elizabeth II in 1955 who was a huge lover of the chocolate.

Keep ReadingShow less