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Michael Atherden and Paula Lafferty win Bakery Retailer of the Year Award

Michael Atherden and Paula Lafferty win Bakery Retailer of the Year Award
(L-R): Shailesh Solanki, Kate Schoon Customer Business Instore Director Warburtons, Michael Atherden, Paula Lafferty, Kalpesh Solanki, Matt Forde

Nisa retailers Michael Atherden and Paula Lafferty have won the Bakery Retailer of the Year Award at the 34th Asian Trader Awards, held at the Park Plaza Westminster Hotel in London on Wednesday.

Kevin Hollinrake, minister in the Department for Business, Energy and Industrial Strategy, was the chief guest at the event, which celebrated the most innovative and successful retailers from the UK’s independent grocery sector.


Paula and Michael are friends of many years’ standing and both of them worked their way up at Co-op for two decades. They have worked together as managers for the owners some time now, and it is a massive credit to them both that Michael and Paula very rarely see their owners as the job they do is so good.

The Nisa store in Bury has an exceptional bakery offering with enticing morning pastries, fresh breads, baguettes and doughnuts –all immaculately merchandised in this newly refurbished store. The store was previously owned by a major multiple and 90 per cent of its trade remains local, with nearly all the ex-multiple customers retained despite a new one just a short distance away – such is the well-run, well-stocked and deliciously aromatic effect of our winners’ bakery installation.

“The shop is a joy to approach, bright and clean and a perfect advertisement for the leading role being taken up by morning goods in C-stores,” the judges noted.

ata22 winners Winners of the Asian Trader Awards 2022

In all, 13 retailers were honoured in different categories at the event, with the top award going to Glasgow retailer Shamly Sud, who was crowned the Asian Trader of the Year 2022.

Four new product launches from the last year, voted for by the retailers, were also feted, and Parfetts Cash & Carry at Shepcote, Sheffield won the Wholesale Depot of the Year award, recognising wholesalers and suppliers who play an incredible role in the supply chain.

Ram Solanki Lifetime Achievement Award, instituted in the memory of Ramniklal Solanki CBE, founder of Asian Media Group, went to Steve Keil, Director of Tactical Trading at Booker Wholesale.

Hollinrake, who was appointed minister last month, said he looks forward to developing a closer association with the sector.

“Small businesses are the very foundation of a dynamic, productive economy that creates employment, and brings huge benefits for the consumer. I'm determined to make it easier to start and grow business in this country by improving access to business finance, providing better advice and support and offering incentives to invest and grow.

“I am relishing working with independent retailers, promoting your needs across the government. I promise you, now we are on your side.”

ata22 attendees Asian Trader Awards 2022 held at the Park Plaza Westminster Hotel in London

Winners List:

Asian Trader Ram Solanki Lifetime Achievement Award: Steve Keil, Director of Tactical Trading at Booker Wholesale

Asian Trader Awards

Asian Trader of the Year: Shamly Sud, Racetrack Pitstop Premier, Strathclyde

Responsible Retailer of the Year Award supported by JTI: Mayaur (Dee) Sedani, One Stop, Stoke on Trent

Wholesale depot of the Year Award supported by JTI: Parfetts Cash & Carry, Stockport

Convenience Chain of the Year Award supported by Dr Beckmann: Jayaseelan Thambirajah, MSP Noble Group, Cambridgeshire

Vape Convenience Retailer of the Year supported by BAT: Girish Jeeva Premier Barmulloch Glasgow

Bakery Retailer of the Year Award supported by Warburtons: Michael Atherden & Paula Lafferty, Nisa, Bury

Next Gen Award: Rushi Patel, Londis Rushi Stores, Berkshire

Independent Retailer of the Year supported by Booker: Kris Naveretam, Londis Burbage, Wiltshire

Food to Go Retailer of the Year Award: Faz Latif One Stop Premier, Methil Fife

Spirit of the Community Award supported by Mondelez: Amrit Singh, Nisa Local, Walsall

Symbol Convenience Retailer of the Year Award supported by Bestway: Nithy & Sue Nityanandan, Costcutter, Epsom, Surrey

Off Licence of the Year Awards supported by Molson Coors (Cobra): Neha Phoughat, Shera’s Premier, Birmingham

Impulse Retailer of the Year Award: Peter Juty, Costcutter Culverstone, Kent

Local Hero Award supported by Kurkure: Jenny Donaghy, Spar, Llandrinio, Powys

Product and Manufacturer Awards

Convenience Snacks Brand of the Year supported by Sunmark Ltd: Kurkure, PepsiCo

Convenience Soft Drinks Bottled Water and Juices Brand of the Year supported by Sunmark Ltd: Relentless Zero Sugar, CCEP

Convenience Confectionery Brand of the Year supported by Sunmark Ltd: Cadbury Caramilk Buttons, Mondelez

Convenience Vape and Next Generation Product Brand of the Year: Nordic Spirit Spearmint, JTI