Milk vodka brand Black Cow launches new premium 'Milk Carton' packaging

Black Cow, the world's first pure milk vodka brand – exclusively distributed by Molson Coors Beverage Company in the UK – has launched a new premium milk carton-inspired packaging for its Black Cow Pure Milk Vodka.

The new fully recyclable packaging is available now across selected premium Co-op outlets and Nisa convenience stores nationwide and will also be rolling out to selected Sainsbury’s stores from September.

The packaging tells the innovative story of the brand and features hero serves such as their Three-Ingredient Espresso Martini for consumers to recreate at home. It has been designed to deliver impact on shelf in a bid to raise brand awareness and attract new customers.

Black Cow’s Pure Milk Vodka is packaged by hand in West Dorset, distilled using the milk from grass-grazed cows. Using up the whey that is left over from the cheese making process contributes to a zero-waste ethos. Using milk as their only source ingredient is what gives Black Cow its smooth and creamy character, perfect sipped neat, or mixed in a long drink or cocktail.

“Black Cow is the only Pure Milk Vodka in the world. Everything in our bottle comes from milk and our unique recipe combined with the distilling process allows us to make the smoothest vodka ever,” Paul Archard, co-founder of Black Cow, said.

“We are so excited to be launching our beautifully designed premium milk carton packaging which we’re sure will capture shoppers’ attention and is perfect for a whole host of occasions, whether that’s making cocktails at home or as a gift for spirits lovers.”

Amelia Sneezum, brand manager – Black Cow at Molson Coors Beverage Company, added: “Black Cow’s extraordinarily smooth taste sets it apart from other vodkas. Through a host of new listings, award wins, brand activations and the latest standout premium packaging, we’re keeping the brand front of mind with our target audience, driving first time trials, and helping retailers increase sales.”

The new premium packaging follows a successful year for the Black Cow brand, sitting as the second biggest premium vodka, helping to drive both volume and value growth in the category.

The brand is going from strength to strength in both across the off and on trade, launching activations at BBC Radio One Big Weekend, Cheltenham Races and Aintree, to help keep the brand front of mind with its target consumers this summer. In August, fans will also be able to visit the Black Cow pop-up spritz bar at Edinburgh Fringe.