Skip to content
Search
AI Powered
Latest Stories

Milk vodka brand Black Cow launches new premium 'Milk Carton' packaging

Milk vodka brand Black Cow launches new premium 'Milk Carton' packaging
Si West

Black Cow, the world's first pure milk vodka brand – exclusively distributed by Molson Coors Beverage Company in the UK – has launched a new premium milk carton-inspired packaging for its Black Cow Pure Milk Vodka.

The new fully recyclable packaging is available now across selected premium Co-op outlets and Nisa convenience stores nationwide and will also be rolling out to selected Sainsbury’s stores from September.


The packaging tells the innovative story of the brand and features hero serves such as their Three-Ingredient Espresso Martini for consumers to recreate at home. It has been designed to deliver impact on shelf in a bid to raise brand awareness and attract new customers.

Black Cow’s Pure Milk Vodka is packaged by hand in West Dorset, distilled using the milk from grass-grazed cows. Using up the whey that is left over from the cheese making process contributes to a zero-waste ethos. Using milk as their only source ingredient is what gives Black Cow its smooth and creamy character, perfect sipped neat, or mixed in a long drink or cocktail.

“Black Cow is the only Pure Milk Vodka in the world. Everything in our bottle comes from milk and our unique recipe combined with the distilling process allows us to make the smoothest vodka ever,” Paul Archard, co-founder of Black Cow, said.

“We are so excited to be launching our beautifully designed premium milk carton packaging which we’re sure will capture shoppers’ attention and is perfect for a whole host of occasions, whether that’s making cocktails at home or as a gift for spirits lovers.”

Amelia Sneezum, brand manager – Black Cow at Molson Coors Beverage Company, added: “Black Cow’s extraordinarily smooth taste sets it apart from other vodkas. Through a host of new listings, award wins, brand activations and the latest standout premium packaging, we’re keeping the brand front of mind with our target audience, driving first time trials, and helping retailers increase sales.”

The new premium packaging follows a successful year for the Black Cow brand, sitting as the second biggest premium vodka, helping to drive both volume and value growth in the category.

The brand is going from strength to strength in both across the off and on trade, launching activations at BBC Radio One Big Weekend, Cheltenham Races and Aintree, to help keep the brand front of mind with its target consumers this summer. In August, fans will also be able to visit the Black Cow pop-up spritz bar at Edinburgh Fringe.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less