The government has on Wednesday announced its acceptance of the Low Pay Commission’s (LPC) recommendations on the rates of the National Minimum Wage (NMW), including the National Living Wage (NLW).
The rates which will apply from 1 April 2025 are as follows:
NMW Rate
Increase (£)
Percentage increase
National Living Wage (21 and over)
£12.21
£0.77
6.7
18-20 Year Old Rate
£10.00
£1.40
16.3
16-17 Year Old Rate
£7.55
£1.15
18.0
Apprentice Rate
£7.55
£1.15
18.0
Accommodation Offset
£10.66
£0.67
6.7
The recommended NLW rate is expected to equal two-thirds of median earnings and to have the highest real value in the history of the UK’s minimum wage. The increase in the 18-20 Year Old Rate narrows the gap between that and the NLW, in anticipation of the adult rate being extended to 18 year olds in future years.
“The government have been clear about their ambitions for the National Minimum Wage and its importance in supporting workers’ living standards. At the same time, employers have had to deal with the adult rate rising over 20 per cent in two years, and the challenges that has created alongside other pressures to their cost base,” Baroness Philippa Stroud, chair of the LPC, said.
“It is our job to balance these considerations, ensuring the NLW provides a fair wage for the lowest-paid workers while taking account of economic factors. These rates secure a real-terms pay increase for the lowest-paid workers. Young workers will see substantial increases in their pay floor, making up some of the ground lost against the adult rate over time.”
Stroud admitted that the data show some signs of employers finding it harder to adapt to minimum wage increases.
“The tightening of the labour market since the pandemic has unwound, but the overall picture is similar to 2019. The economy is expected to grow over the next year, although productivity growth remains subdued,” she noted.
Business secretary Jonathan Reynolds said:
Good work and fair wages are in the interest of British business as much as British workers. This government is changing people’s lives for the better because we know that investing in the workforce leads to better productivity, better resilience and ultimately a stronger economy primed for growth.
The recommended increase in the 16-17 Year Old Rate restores that rate to its original value relative to the adult minimum wage. In line with previous recommendations, the Apprentice Rate will remain equal to the 16-17 Year Old Rate.
Broadcaster and DJ Mollie King surprised shoppers and staff at independent homeware and giftware boutique, Lark in Southfields with an impromptu DJ set to launch American Express presents Small Business Saturday Sessions.
The star, whose partner is a small business owner, is the headline act for Small Business Saturday Sessions, which will see performances in London, Manchester and Birmingham on Small Business Saturday (7 December), an initiative of which American Express is founder and principal supporter.
Launched in 2013, the day takes place on the first Saturday in December each year.
The Sessions, created to celebrate small businesses and the important role they play in the communities, will include another DJ set from Mollie at Lark Southfields, as well as performances from Amex Unsigned artists, singer Kianja who will be performing at Unagi Manchester and singer songwriter Riya Gadher at café Kilo Ziro in Birmingham.
To book a complimentary ticket to attend Mollie King’s set at Lark Southfields, guests should head to https://small-business-saturday-sessions.eventbrite.com to secure a spot. Attendees to the Manchester and Birmingham performances can do so by booking a table directly with the host venue.
Mollie King at Lark
Small Business Saturday Sessions forms part of American Express Shop Small, a long-running campaign which aims to support small businesses by encouraging the nation to champion their local high street and enjoy the benefits of ‘shopping small’, whatever their budget.
“I know firsthand how much hard work and care goes into running a small business, so I am proud to be a part of the American Express presents Small Business Saturday Sessions this year,” Mollie King, Amex Shop Small Ambassador said.
“Local independent shops are often places that bring communities together and I can’t wait to perform again at Lark.”
Dan Edelman, VP & UK general manager, Merchant Services at American Express, said: “As founder and principal supporter of Small Business Saturday, we are delighted to add American Express presents Small Business Saturday Sessions to offer a new way to celebrate this important moment in the year. Small businesses are the heartbeat of our communities and we hope these events, as part of our ongoing Shop Small campaign, shine a spotlight on independent businesses and inspire people to get out and show their support.”
With the Scottish budget looming, leaders across retail, hospitality and tourism are calling for targeted measures to alleviate financial pressures and support the sectors' recovery amid rising costs and regulatory demands.
Stuart McCallum, head of consumer markets in Scotland at RSM UK, highlighted the strain on businesses due to increasing costs from regulations, employers’ National Insurance hikes, and the persistent burden of business rates. He warned that without intervention, these challenges could force businesses to pass costs onto consumers or face unsustainable employment costs.
“A permanent lowering of the [business] rate would not only ease the burden on retailers and hospitality operators, but offer a competitive advantage against counterparts across the rest of the UK,” McCallum said.
He also urged the Scottish government to reconsider income tax policy, warning that higher tax rates could drive talent away and reduce consumer spending.
“They could even go a step further and increase income tax thresholds in line with inflation, particularly to relieve financial pressures on lower and middle income earners. With increased consumer confidence comes an increase in spending, which the industry would hugely welcome,” McCallum added.
David Lonsdale, director of the Scottish Retail Consortium, said the budget should be “unambiguously pro-business” to ease burden on the retail sector which is in a precarious state.
“Economic growth is weak, retail sales are flatlining, and shopper footfall has fallen. This reinforces the need for an unambiguously pro-business Scottish Budget which injects much needed confidence into the economy, prioritises competitive taxes, and which avoids piling extra costs onto retailers who are still reeling from the chancellor’s increase to employers’ National Insurance contributions,” Lonsdale said.
Marc Crothall, chief executive of the Scottish Tourism Alliance, echoed the need for urgent financial relief.
“Tourism and hospitality businesses are telling us loud and clear they need to see measures that will immediately ease the financial burden on them and that will directly support the sector to grow and be more competitive,” Crothall added.
“The tourism and hospitality sector has felt overlooked in recent years as a key economic driver. We must see a budget that protects, restores and invests to have long-term success.”
The Scottish budget for 2025 to 2026 will be presented on 4 December.
Parfetts is launching a new symbol format following customer demand for a brand designed to appeal to shoppers while on the go. Shop and Go will join the symbol group alongside Go Local, Go Local Extra, and the off-licence focused, The Local.
The symbol format has a bespoke product range and dedicated promotions designed for this type of store and shopper. It will service specific shopper missions, emphasising impulse, confectionery, snacks, and soft drinks. It also offers food-to-go, beers, wines, spirits, and specialist ranges, including car care and maintenance.
The first two Shop & Go stores are based in Bristol and Hull. Ambassador in Bristol is a small traditional forecourt format, while Three Ways in Hull is a hybrid convenience and forecourt store. Parfetts has several more stores in development that will launch over the coming months.
Muresh Seevaratnam, from Ambassador in Bristol, said: “Parfetts has an excellent reputation for value and backing their retailers. I’m pleased to be one of the first stores in the country to adopt the Shop & Go symbol, and the initial reaction from the community has been great. The busy promotional programme will be a big benefit to the business in the future.”
Parfetts is growing rapidly with the launch of an eighth depot in Birmingham last year and over 1,300 retailers in its symbol estate.
Guy Swindell, joint managing director of Parfetts, said: “Shop & Go is a new symbol format for stores in transient areas, such as forecourts, train and bus stations, high-footfall city centres, and commuter areas. We developed the format in response to growing demand from our retailers for a symbol format focused on high-footfall areas with time-sensitive shoppers on the go. The whole team has worked hard to develop a store format that brings something new to the market and is backed with a busy promotional programme to support margin.”
Parfetts treats every retailer as an individual, which means bespoke store formats and advice on range. Because each business and community is different, there are no ‘off the shelf’ formats.
Noel Robinson, joint managing director of Parfetts, said, “As an employee-owned business, Parfetts continues to invest in its service. It has made significant investments in enhancing its digital order capture system, both desktop and app, to drive efficiency for retailers.
"Parfetts depots function as cash-and-carry centres from 6:30 am to 6:30 pm, handling delivery and click-and-collect orders overnight.”
The wholesaler is also expanding its own-label range, which will reach 200 lines by the end of the year. The Go Local own-label range is designed to offer notable margins on the best-selling lines.
Parfetts operates depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport. Its operations cover England and Wales.
A good majority of young shoppers prefer shopping at independent retailers, with many even willing to pay extra, states a recent report.
According to a survey of 2,000 adults, commissioned by global online wholesale marketplace and Bira partner Faire, a majority of people aged 18-27 prefer the "personal touch" of an independent store, with 40 per cent of the Gen Z age group also most inclined to avoid chain stores for indie retailers.
74 per cent of Gen Z shoppers prefer shopping at independent retailers, with 62 per cent willing to pay more at indie shops. Among the items most likely to be purchased from independent shops by Gen Z, according to the survey, were clothing (29 per cent), gifts (23 per cent), and home décor or homewares (17 per cent).
The survey also found that a large majority (82 per cent) of adults think their high street needs reviving, with 40 per cent believing more independent shops are key to bringing it back to life.
The survey, carried out through OnePoll, reports that over half of all adults surveyed (56 per cent) cite the cost of living as the main factor driving them to bigger chain stores, while over a quarter (27 per cent) state that they shop at independent retailers more frequently than they did two years ago.
Charlotte Broadbent, UK general manager at Faire, said, “The independent retailers we work with at Faire tell us that it’s often their youngest shoppers who most value the uniqueness and personal touch that independent stores offer over larger retailers.
"The fact they’re also prepared to pay extra for products sold by independent stores shows just how strongly they feel and how optimistic we should be for the growth of the independent retail sector in years to come.”
Charlotte added, “The number of people who want to see local high streets thriving again is huge, and we believe that supporting independent businesses is key to making this happen because they offer so many unique products and experiences that bigger retailers can’t.”
Food sales edged up in the three months to November as more shoppers plan to increase spending this Christmas, shows industry data released today (3).
According to the British Retail Consortium (BRC), the industry lobby group, and KPMG, the consultancy, retail sales slid by 3.3 per cent last month, down from growth of 0.6 per cent in October.
Food sales increased 2.4 per cent year on year over the three months to November, against a growth of 7.6 per cent in November 2023. This is below the 12-month average growth of 3.7 per cent. For the month of November, Food was in growth year-on-year.
Commenting on the figures, Helen Dickinson, Chief Executive at the British Retail Consortium, said, “While it was undoubtedly a bad start to the festive season, the poor spending figures were primarily down to the movement of Black Friday into the December figures this year.
"Even so, low consumer confidence and rising energy bills have clearly dented non-food spending. Spending on fashion was particularly weak as households delayed purchases of new winter clothing, while health spending was boosted by the season’s arrival of coughs and colds.
“Retailers will be hoping that seasonal spending is delayed not diminished and that customers get spending in the remaining weeks running up to Christmas. If not, retailers will be feeling the squeeze from both sides as reduced revenues are met with huge additional costs next year.
"The Budget, as well as the introduction of new packaging levies, will cost retailers over £7 billion extra next year. How effectively the government works the industry to mitigate these costs will determine the extent of price rises and job losses in the future.”
Commenting on food and drink sector, Sarah Bradbury, CEO, IGD, said, “Post-October Budget, shoppers have likely noticed the media reaction from businesses, but this hasn’t significantly shifted their behaviour.
"November’s grocery market performance shows year-on-year growth in both value and volume. IGD’s latest research highlights signs of festive cheer, with 5 per cent more shoppers than last year (41 per cent vs 36 per cent in 2023) planning to spend what they want this Christmas.
"However, despite this uplift, it's unlikely to be a bumper Christmas for all, as many remain focused on budgeting. The festive optimism is there, but the underlying caution means spending will still be influenced by economic pressures, especially on out-of-home activities.”
Linda Ellett, UK Head of Consumer, Retail & Leisure, KPMG, said, “Along with the cold snap at the end of the month, retail sales also went into minus numbers for November.
“An upturn in health product buying also signalled that the winter months had arrived and, along with food and drink, was one of very few categories to see in-store or online sales growth.
“While the majority of November’s data tells a disappointing tale for the retail sector, this reporting didn’t include Black Friday week, so the hope for retailers is that consumers were being savvy shoppers and that the promotional push in the last days of the month saw held-back consumer spend materialise and mitigate what is otherwise a disappointing month. If not, then we may see some retailers launching Christmas sales early.”