Aspall Cyder will hit the screen later this year with its first-ever TV ad as part of a new multi-million-pound marketing campaign launched by owner Molson Coors Beverage Company.
The £3m investment will commence in June with a comprehensive TV, video on-demand (VOD), digital, social and out-of-home media campaign, supported with a brand-new experiential activation concept for both retail and hospitality venues.
The campaign follows a £13m investment in the Aspall Cyder House in Suffolk. A three-year renovation project has increased the site’s capacity by nearly sixty percent to the equivalent of 70 million pints each year - putting the brand in a position to better help its on- and off-trade customers meet growing demand for super-premium cider. The category that is now comparable in size to premium apple cider in the off-trade, with 15% share of total cider[1] sales in major multiples.
“Aspall is one of Suffolk’s most well-known exports," said Phil Pick, Marketing Controller for Cider at Molson Coors. "It’s been produced at the same site for nearly three hundred years and our investment in the Cyder House will ensure this continues for many more to come.
“Coupling the brand’s provenance with a multimillion-pound TV-led marketing campaign is a truly exciting prospect. It will further raise Aspall’s profile and help capitalise on the growth in popularity of premium ciders, that our newly rejuvenated Cyder House is ready to meet.”
Aspall Cyder has been produced at the original Aspall Cyder House in Suffolk since 1728. It is known for its crisp, dry flavour that is unique to East Coast ciders. The marketing campaign will build on the brand’s premium credentials but emphasise that quality doesn’t need to be elitist or pretentious, it can be enjoyed by all, helping elevate social occasions into something really memorable.
The £13m investment included construction of a new fermentation building to modernise the process, and reformatting of the "tank farm’, where the cyder is blended and stored, to create space for future expansion.
Other new features at the Cyder House include upgrades to its waste water treatment plant to reduce the site’s environmental impact, ensuring that all waste water is cleaned on site, rather than having to be transported off site, before it is returned to the water cycle.
A new, dedicated weighbridge has also been installed meaning lorries transporting the cider can be precisely weighed on-site, ensuring that each lorry is loaded fully, thus reducing the number of trips needed to deliver the cider to customers. Together, the water treatment plant and weighbridge will significantly reduce freight traffic in the local area - the equivalent to taking 800 road tankers off nearby roads each year.
Giving a mixed welcome to Tobacco and Vapes Bill introduced in the parliament today (5), trade association for the UK vaping industry Independent British Vape Trade Association (IBVTA) has highlighted the need to balance restricting access of vaping to young people with ensuring adults who smoke can access the most popular and effective tool for quitting.
The Bill introduced in Parliament today (5) comes after separate legislation that will ban single use vapes from June next year. A further announcement that liquid used in refillable vapes and prefilled pods will be subject to a duty of £2.20 per 10ml came in the Autumn Budget last week.
As well as banning the sale of tobacco products to anyone aged 15 or younger this year, the Tobacco and Vapes Bill carries over other elements of similar plans from the last Conservative government. The previous Bill ran out of time and fell before the general election.
This sits alongside a ban in the new Bill on vape advertising and sponsorship, as well as powers to restrict the flavours, display and packaging of all types of vapes, as well as other nicotine products.
Additional new measures from the Labour government include powers to extend the indoor smoking ban to specific outdoor spaces: with children’s playgrounds, outside schools and hospitals all being considered, subject to consultation. Wes Streeting is also considering including vaping within the smoking ban in some indoor spaces.
The Bill will also include powers to introduce a licensing scheme for retailers to sell tobacco, vape and nicotine products in England, Wales and Northern Ireland, and will introduce on the spot fines of £200 to retailers found to be selling these products to people underage.
Chair of the Independent British Vape Trade Association, Marcus Saxton, said, “There are things to be welcomed in this Bill, such as strengthened powers of enforcement against retailers who engage in illegal sales. However, there is also a danger that with so many legislative avenues being sought to reduce youth uptake of vaping, ‘regulatory overkill’ may hamper the future of vaping as the UK’s leading quit aid for adults.
“The IBVTA looks forward to working positively and progressively with the Government to ensure that vaping becomes less accessible and desirable to children, and to adults that would not otherwise be smoking. However, this can only be considered successful in the context of continuing the decline in adult smoking rates that has accompanied the growth of the UK’s vape sector.
“Excessive restrictions on the types of products that our members can provide may reduce the products’ appeal. Even worse, they may contribute to continued misperceptions about the harm of vaping relative to tobacco smoking. Specifically, the role of flavours in supporting adult smokers to a successful quit attempt is accepted and understood by most public health stakeholders, and we believe to have been fundamental to the succes of vaping in reducing smoking rates. Therefore, any reference to potential powers to restrict flavours is very worrying, as it threatens the government’s own goal of the UK becoming smoke free by 2030.
“It is vital that more smokers understand that switching to vaping is of much lower harm, and can help them to quit smoking for good.”
The Tobacco and Vapes Bill, which will cover all four UK nations and will see all young people born on or after January 1, 2009, unable to purchase any tobacco products, will be introduced to parliament today (5).
The world-leading Bill will include measures to create a smokefree generation, phasing-out the sale of tobacco products across the UK to anyone aged 15 or younger this year, breaking the cycle of addiction and disadvantage.
In addition, the government will be given powers to extend the indoor smoking ban to specific outdoor spaces: with children’s playgrounds, outside schools and hospitals all being considered, subject to consultation. However, the government abandoned plans for a ban on smoking outside pubs and cafes after concerns were raised about the impact on the hospitality industry.
"Unless we act to help people stay healthy, the rising tide of ill-health in our society threatens to overwhelm and bankrupt our NHS," the health minister Wes Streeting said in a statement. "This historic legislation will save thousands of lives."
This sits alongside a ban in the Bill on vape advertising and sponsorship, as well as powers to restrict the flavours, display and packaging of all types of vapes, as well as other nicotine products. The new UK Bill will give enforcement agencies, including Trading Standards Wales, additional powers to issue Fixed Penalty Notices for illegal sales of tobacco and vapes and other consumer nicotine products.
Proposals include restrictions to the advertising of vaping and nicotine products; banning vape vending machines and measures to reduce the appeal and availability of vapes by addressing vape flavours, packaging and where they can be displayed in shops to move them out of sight of children.
Disposable vapes are also due to be banned from 1 June 2025 under separate environmental legislation.
The previous Conservative government had announced similar measures to create the first smoke-free generation. However, those plans failed to become law before the general election in the summer when the party lost power. The new legislation ensures anyone aged 15 this year, or younger, will be banned from buying cigarettes, and aims to make vapes less appealing to children.
The government said smoking causes about 80,000 deaths a year and costs the economy 21.8 billion pounds a year in lost productivity and health and care costs - far outweighing tax receipts. Britain banned smoking in almost all enclosed public spaces, including bars and workplaces, in 2007.
Cancer Research UK said this led to an estimated 1.9 million fewer smokers, and research in the British Medical Journal estimated there were 1,200 fewer hospital admissions for heart attacks the following year.
Industry charity NewstrAid will be rounding off their 185th Birthday celebrations with their annual Carol Concert held at St Bride’s Church, Fleet Street on Monday 2 December, 6.45pm.
This festive event, which has been made possible thanks to support from more than twenty newspaper and magazine businesses, will include music from the St Bride’s choir and festive readings from industry colleagues.
We are so grateful to all the businesses who have sponsored this event and made it possible during our 185th Birthday year," said Neil Jagger, CEO for NewstrAid. "If it wasn’t for the support we have received from the Newspaper and Magazine industry throughout our history, the charity quite simply would not still be in existence.”
The carol concert is the last event to take place in celebration of NewstrAid’s anniversary with events during 2024, including a scavenger hunt, a special lunch for the charity’s volunteers and a Summer raffle. These celebrations have coincided with the charity having another exceptionally busy year with requests for support coming in at the same rate as they did in 2023, which was a record year for applications.
“St Bride’s church, with its long association with the newspaper trade, is a very fitting location for the final event of our 185th year. The money raised as a result of all our events continues to be as important as it was when the charity was founded nearly two centuries ago and we hope to see many friends and colleagues from the newspaper and magazine industry join us at St Bride’s to help us continue to support those from the trade who are facing hardship,” Jagger concluded
Republic Technologies, the company behind iconic tobacco accessories brands, such as Swan, OCB and Zig-Zag, has announced the five winners of its Summer of Swan in-depot competition.
The competition was open to retailers who purchased three cases of any Swan branded filters from qualifying wholesalers, with the top winners receiving £1,000 cash. Five winning retailers also claimed prizes of £100 each.
“It's imperative for us to show appreciation and give back to retailers who invest in our brands," said Gavin Anderson, Sales & Marketing Director at Republic Technologies. "Thank you to all of the retailers who entered, and congratulations to the lucky winners.”
One of the five lucky retailers to win £1,000 was Param Akilan (known as Akilan) who’s owned the Go Local Extra Store at Shiregreen, Sheffield, for the last 22 years.
He said: “I was very surprised when I heard I’d won. I always support raffles and things, but I’ve never won anything like this before. I’ve been buying Swan products for over 20 years and am really grateful for the money. I’m going to donate some of it to a local charity.”
Nitesh Patel, who owns the family run Loscoe Post Office & Stores in Loscoe High Street, Derbyshire, described his £1000 win as a ‘’very pleasant surprise’’.
“I’ve never won anything on this scale before. You never really expect to win promotions of this kind but with Christmas coming up, the timing couldn’t be better.”
The three other recipients of £1,000 were:
-Sivananthy Yoganathan from Harrow View Convenience Store, London
-Sutharshan Jeganathan from Discount Food & Wine, Nottingham
-Dhrutiben Patel from Rodley Convenience Store, Leeds.
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A shopper gazes at empty shelves that contained bottled water in a supermarket in Falls Church, VA, as a severe snowstorm hits the Washington D.C. area February 5, 2010.
Big-name retailers such as Walmart are increasingly using analytics to blunt the impact of one of the most unpredictable performance variables of shopping: weather.
Weather data, once used strictly for inventory planning, is now helping retailers localise advertising and decide when to discount seasonal items such as sweaters.
Walmart, whose inventory planning with artificial-intelligence software incorporates weather analysis, reduced sunscreen prices a couple weeks earlier than usual this year in parts of the US. Weather data forecasting a wetter-than-usual autumn in some US regions was a factor in its decision, whereas several years ago, it likely would not have been, said Kirby Doyle, a skin-care category replenishment adviser to the world's biggest retailer.
"In the beginning, (weather data) was just a forecast model for high-level planning," said Doyle, who works for Beiersdorf, which makes personal-care products. "Now we’re infusing it into pre-season planning and throughout the season to diagnose the impact of weather, and for things like scheduling promotions.”
A niche group of weather consultants — from Germany's Meteonomiqs to US firms Planalytics and Weather Trends International — is using breakthroughs such as cloud computing to process once-unimaginable amounts of data.
Demand for such data is growing amid heightened weather volatility due to climate change. The National Retail Federation in the US, which is chaired by a Walmart executive, issued a report with Planalytics in July, recommending retailers pay more attention to weather analysis.
New weather-data tools, centred on pricing, may soon be hitting the market. Planalytics and BearingPoint, a management consultancy, are partnering to build software retailers can integrate into their analytical models for setting prices.
“Weather is something you can’t control,” BearingPoint managing consultant Ryan Orabone said at an industry workshop last month to unveil the new initiative. “But you can control the analytics. And pricing, you absolutely control.”
It is natural for a warm October, like this year's in the US, to cause retailers to sweat ahead of the holidays. "It needs to get cold for our business to really perform well in Q4,” Tractor Supply CEO Hal Lawton said last month on a quarterly call.
The company, which uses weather analytics, sells cold-weather products like heating pellets and outerwear.
Weather analytics can help companies like Tractor Supply decide whether to discount winter items, said Planalytics CEO Fred Fox, whose clients include Dick's Sporting Goods and Ross Stores.
If November temperatures in the US drop below 2023 levels - which forecasts suggest is likely - a discount now could mean a missed opportunity later, Fox said.
As intuitive as that may seem to a retailer, they do not always get it right.
In August, Lowe's chief financial officer Brandon Sink cited cold, wet weather in May as the reason for weaker sales in the prior quarter.
But that description is inaccurate, said Bill Kirk, founder of Weather Trends, whose clients include Target, Gap, and Tractor Supply.
May was indeed wet, Kirk's data shows, but not cold. It was the hottest May in six years for the US, he said, and third-hottest in four decades. "Welcome to the world of retail excuses not based on facts," he said.
Rising temps, rising demand
About every three weeks in the US, a natural disaster causes $1 billion or more in damages, according to the US National Oceanic and Atmospheric Administration, up from once every three months in the 1980s.
Planalytics, which uses computer models to help retailers understand how weather affects sales, is on pace to provide clients with twice as many models in 2024 as it did last year, said Evan Gold, the company’s executive vice president of partnerships. Since 2019, that figure has shot up ninefold.
Retailers typically see weather's impact in foot traffic and sales, said Stefan Bornemann, head of Meteonomiqs, whose clients include retailers using the e-commerce platform Shopify. "The impact could get bigger, given more severe weather patterns,” he said.
Kirk has analysed how sales for a given product rise or fall with each degree of temperature change. Sales of horse blankets rise 7 per cent per degree colder and Starbucks coffee sales climb 2 per cent, he said.
Some clients use Kirk's data for so-called dynamic pricing, the practice of adjusting prices to demand. If a sales season looks particularly weak, clients may implement small markdowns early, rather than be forced to impose larger ones later to clear excess inventory, Kirk said.
The days of retailers using weather as an excuse for a poor earnings season should be over, he added.
“Wall Street hates that excuse,” Kirk said. “What you’re saying to your investors is, ’We can’t control our business.’”