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Mondelēz moves Dairylea and Philadelphia brands to recyclable packs

Mondelēz moves Dairylea and Philadelphia brands to recyclable packs
Kiran Paul
By Kiran PaulAug 06, 2021
Kiran Paul
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Mondelēz International has announced a move to recyclable packaging for its cheese brands Dairylea and Philadelphia from this month across the UK and Ireland.

The business has now moved away from Polystyrene into widely recycled PET (rPET) plastic for Philadelphia Mini Tubs and Handi Snacks packaging, removing approximately 487 tons of Polystyrene.

This latest move is part of the UK business’ Pack Light and Pack Right strategy which supports Mondelēz International’s global goal of achieving 100% recyclable packaging, reducing its use of virgin plastic in its rigid plastic packaging by 25% and adding clear recycling labeling information to support consumers to recycle right by 2025.

The UK business is also harnessing the latest technologies to effect this move as Dairylea Lunchables now use rPET content in its packaging as a result of a design optimization project reducing the virgin plastic needed by 75% or approximately 276 tons per annum.

Philadelphia Mini Light Foil Singles

In addition, Philadelphia will become the first major cheese brand to pioneer the use of chemical recycling by the end of next year, an important step in the company’s commitment to using 5% recycled content across all plastic packaging by 2025.

“Snacking Made Right means making our products with packaging people can recycle, it means making decisions for the long term that enable a circular economy. I am enormously proud to share this latest move on our journey towards our 2025 goals to better protect people and planet,” commented Louise Stigant, UK managing director of Mondelēz International.

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