Mondelēz spreads new campaign for Philadelphia

Mondelēz International has announced a new spring campaign for its leading cream cheese brand, reminding shoppers that meals are Simply Better with Philadelphia.

The new campaign will showcase the ways in which Philadelphia elevates the meals and moments in which they’re eaten, featuring eye-catching and mouth-watering food-focused visuals alongside relevant and relatable messages.

In addition, the Philadelphia brand will be teaming up with leading savoury biscuit brand Ritz to launch side-by-side, corresponding out of home adverts that are sure to engage passing-by shoppers. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.

“Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store”, Nancy Galvin, brand manager for Philadelphia UK, said.

“We’re so excited to be rolling out our new campaign for Philadelphia this spring. We want shoppers to know that a good meal doesn’t have to be complicated – instead, they can be madeSimply Better with Philadelphia. With its great taste and quality, it’s such a simple and quick addition that can really make all the difference.”

The activation for this latest campaign is underpinned by extensive in-store, digital and social support. Additionally, in a move that’s sure to attract attention, the brand will be hijacking lunch-themed street signs up and down the country to drive home the message that Bread Street, for example, would be Simply Better with Philadelphia.