Confectionery and chocolate supplier Mondelēz International has announced its line-up for the 2025 Easter season, following its most successful Easter ever in 2024.
For 2025, Mondelēz International is unveiling the Easter Favourites Pouch, its first-ever confectionery pouch made from paper, meaning it can be easily recycled at home. The new product taps into the egg hunt ritual and contains Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs, so consumers can enjoy all their seasonal favourites in a convenient variety sharing pack.
2025 will also see the Cadbury Dairy Milk & White Half & Half Ultimate Egg – the latest addition to the Cadbury Ultimate Egg range – be available to major retailers nationwide. Tapping into the consumer demand for innovation and exciting new products, this shell egg is seen by consumers as the most impressive Ultimate Egg in the range for gifting.
Like the rest of the Ultimate Egg line-up, the Cadbury Dairy Milk & White Half & Half Egg includes a portionable element for shoppers – with Cadbury Dairy Milk and Cadbury Dairy Milk White Chunks featured inside to give shoppers that little bit extra to treat themselves or others with during the season. This makes for a highly-gift-worthy product for shoppers, with gold foil and bold, eye-catching packaging for strong standout on shelves.
The Cadbury Caramilk Egg will also be available in major retailers across the UK in 2025. The Cadbury Caramilk Egg brings consumers the great-tasting golden caramel chocolate they know and love from Caramilk into the most scalable shell format, helping to bolster retailers’ shell egg offerings and drive seasonal sales.
This Easter season will also see the launch of the redesigned Cadbury Dairy Milk Hollow Bunny with Cadbury’s iconic purple colourway and clear branding, showcasing a modern, fun and eye-catching design which has strong purchase intent of 89 per cent and looks to bolster its presence in the Hollows segment.
The Toblerone Edgy Egg returns this year with an enhanced proposition, as it now features Toblerone’s popular diamond-shaped Truffles inside. Made with honey and almond nougat, Toblerone Truffles bring shoppers the iconic high quality of a classic Toblerone product in the form of deliciously-diamond shaped truffles. The Toblerone Edgy Egg seeks to bolster the impressive gift segment, which is growing at twice the rate of the total shell egg category
Elsewhere, Cadbury Creme Egg is giving consumers the chance to win up to £10,000 with its "Admit It – How Do You Eat Yours?" campaign. To enter, consumers simply need to purchase a participating Cadbury Creme Egg product and visit www.cadbury.co.uk/cremeegg and admit how they eat their Creme Eggs, for a chance to win exciting cash prizes.
“We’re excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions.," said Charlotte Parkes, Senior Brand Manager for Cadbury Easter. "We’re confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales”
With Mondelēz International’s full Easter 2025 line-up, retailers will be able to tap into all these Easter trends and look forward to another great Easter season filled with innovation and excitement.
