Mondelēz International is all set to launch a plant-based alternative to Cadbury Dairy Milk.
Cadbury Plant Bar will be available alongside the standard bar on shelves from next month, offering consumers greater choice.
Developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar retains the creamy taste of Cadbury by replacing the milk with almond paste.
Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.
“At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey,” commented Louise Stigant, UK managing director at Mondelēz International.
The Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources. It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland.
Cadbury Plant Bar will be available from November in Sainsbury’s nationwide and in other retailers from January 2022. The RRP for the 90g bar is £2.50.
