Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s flagship promotion in partnership with Call of Duty, to help retailers get in on the action and tap into energy drinkers’ thirst for gaming.
Live now until the end of the year, the Call of Duty promotion is running across more of the range than ever before. Including individual cans and multipack cans of Monster Original, Monster Zero Sugar, Absolute Zero, Ultra White, Ultra Rosa, Juiced Mango Loco, and Pipeline Punch to drive maximum engagement with shoppers.
Gaming fans across all platforms can scan unique QR codes on specific packs or enter codes found under ring pulls to unlock exclusive in-game content including double XP tokens, as well as unique operator skins and gear to help gamers level up faster and look the part while doing it.
Promotional packs will also feature the striking legendary Cerebus logo inspired by prominent in-game feature, the Wolf King, alongside iconic Call of Duty character, Ghost, designed to capture the interest of shoppers and enhance in-store experience. Convenience retailers can request the high-impact POS materials from My.CCEP.com.
Monster will use its impressive roster of gaming athletes on Twitch and YouTube, as well as running several high-profile media partnerships, to boost awareness with the on-pack activity and wider Call of Duty partnership. Last year, users spent a combined 23 billion hours consuming Call of Duty content on Twitch.
Legendary Monster growth
The latest iteration of Monster’s successful gaming initiatives is part of its commitment to engaging brand fans and fuelling category growth. Monster is now worth over £653.9m, and is the fastest growing major energy brand in GB, adding £108.5m of sales in the last year alone and continuing to increase sales volume.
It builds on a host of successful new product launches that have maintained momentum behind the Monster brand, including Monster Ultra Strawberry Dreams, Monster Juiced Bad Apple and Monster Reserve Orange Dreamsicle in 2024, with more still to come.
“Gaming continues to be a huge and fast-growing part of the global entertainment industry – in which Monster has been a major player for over two decades – and Call of Duty continues to capture gamers’ attention," said said Rob Yeomans, Vice-President, Commercial Development at CCEP GB.
“We’re always looking to reward our loyal Monster fans with unmissable experiences, and our on-pack promotion and partnership with Call of Duty is the perfect way to do this. We're encouraging retailers to get on board and take full advantage of this promotion as we bring together these two iconic brands once again.”
