Coca-Cola Europacific Partners (CCEP) has announced the launch of Monster Energy’s latest promotion in partnership with the Ultimate Fighting Championship (UFC), to help retailers get in on the action and tap into energy drinkers’ thirst for live Mixed Martial Arts (MMA) entertainment.
Win a Mega UFC Experience
From now until Wednesday 30 April, Monster Energy fans can scan QR codes on in-store POS or visit MonsterEnergy.com to enter for a chance to win a mega UFC experience.
One lucky winner will receive two tickets to enjoy an adrenaline-packed evening of ringside action to see their favourite fighters up close and personal.
Monster will use its impressive roster of UFC athletes to boost awareness of the promotional activity and Monster’s wider UFC sponsorship, which has been running since 2015. UFC is the world’s fastest growing sport, renowned for showcasing the best fighters from around the world, broadcast in over 165 countries and viewed by over one billion people globally.
“Monster and the UFC are the fastest-growing brands in their respective fields," said Helen Kerr, Associate Director of Commercial Development at Coca-Cola Europacific Partners GB. "This latest promotion gives our brand fans the incredible opportunity to get up close and personal with the action – which we know they love.
“It truly embodies the spirit of Monster Energy and underscores our commitment to bringing unique and engaging experiences to our valued fans. We're encouraging retailers to get on board and take full advantage of this promotion as we bring together these two fast-growing brands.”
Monster packs a punch
The latest promotion is part of Monster’s commitment to engaging its loyal fans and fuelling growth in the energy drinks category, which is the no.1 deliverer of value growth in soft drinks, worth more than £2.1b] to retailers. Monster is the fastest-growing major energy brand in GB, worth over £706m and delivering double-digit volume growth.
It builds on a host of recent new product launches that are driving maintained momentum behind the Monster brand, including Reserve Orange Dreamsicle, Nitro Cosmic Peach, Ultra Strawberry Dreams, Juiced Bad Apple and Juiced Rio Punch.
These launches have helped Monster drive more than half of innovation sales in energy drinks – adding an impressive £84.7m in value to the category.
Convenience retailers can request Monster Energy’s UFC promotional POS materials and download digital assets via My.CCEP.com to help bring the promotion to life in-store.
