Monster Energy unveils promotional cans of new HALO INFINITE game

Energy drink brand Monster has announced a new partnership with Microsoft’s new 2021 HALO INFINITE game.

As part of the promotion, fans of the hotly-anticipated game could get codes from promotional packs of Monster and exchange them for a 30-minute Double XP Boost to use in the game’s multiplayer modes.

The codes can be found under the ring-pulls of single and multipack cans of Monster Original and Monster Ultra White.

This is the first time leading variants from the Monster range joining the promotional packs of Monster Original. Codes will also be available for the first time under the ring-pulls of the Monster Juiced Mango Loco and Pipeline Punch variants.

Consumers will be able to enter their codes on a Monster microsite till 31 March 2021. They will also be entered into a prize draw to win exclusive prizes, including the new Xbox Series X console.

Now in its 17^th year, the HALO franchise has sold over 79million games worldwide, making it one of the biggest names in the gaming industry.

The promotional packs will be supported with POS materials available from the Coke Customer Hub from 15 October.

Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “Gaming is a huge and fast-growing part of the global entertainment industry – accelerated during lockdown as people spent more time in the home. At the same time, the Monster brand has grown in value by 14 per cent over the last year and has delivered the most actual value growth to the energy segment of £34m.

“We anticipate this momentum will continue over the winter and into 2021, so our advice to retailers is to stock up on promotional packs and supporting POS to take full advantage of this exciting sales opportunity. We’re always looking to give Monster fans great experiences, and believe our partnership with HALO INFINITE will do just that.”