Monster packs a punch with carnival-themed NPD

Coca-Cola Europacific Partners (CCEP) is bringing even more tropical flavour and attitude to the energy drinks chiller with an exciting addition to its hugely successful Monster Juiced range: Monster Juiced Rio Punch.

Juiced leading flavoured energy

The Monster Juiced range is up 18.1 per cent in value sales and is now worth more than £290m in GB. Thanks to its focus on innovation, with new launches delivering more than £36.9m in additional value sales over the past 12 months. Driven also by the strong performance of the existing range, it continues to outperform the growing flavoured energy sub-segment, with Monster Juiced Mango Loco leading as the no.1 flavoured energy drink in value sales in GB.

The Juiced range accounts for 34 per cent of flavoured energy value sales, boosted by the arrival of Monster Juiced Bad Apple in 2024 – the best-performing energy launch of the past 12 months.

Punchy flavours

Monster Juiced Rio Punch will be available from 27 January in plain and price-marked single 500ml cans, and four-can multipacks. The new liquid combines the powerful Monster Energy blend with a unique tropical combo of exotic flavours featuring notes of sweet papaya, vanilla ice cream and blackcurrant, inspired by a popular Rio de Janeiro dessert.

The striking can design – which features the green and yellow of the country’s flag and references to the capital including carnival motifs and a visual of Christ the Redemeer – is guaranteed to deliver maximum stand-out on shelf. Convenience retailers can request Monster Juiced Rio Punch POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.

The energy drinks category is worth more than £2.1bn in retail – led by Monster: the fastest-growing major energy brand in GB, now worth £706m.

“Over the past year, Monster has driven more than half of innovation sales in energy drinks – adding an impressive £84.7m in value to the category," said Helen Kerr, Associate Director of Commercial Development. "Shoppers love the bold, flavour-packed Monster Juiced range, which is up 18.1 per cent in value and growing faster than both the flavoured energy segment and the total energy category. Every year our Juiced launches are among the top-performing launches in energy drinks. We’re confident Rio Punch, which is already one of our top sellers in the US, will continue that trend, and we’re excited to see how retailers bring the launch to life in-store.”

Rio Punch joins the nine strong Monster Juiced range which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper, Mixxd Punch and Bad Apple.