Skip to content
Search
AI Powered
Latest Stories

Monster returns SalesSupercharged.co.uk campaign  

Monster returns SalesSupercharged.co.uk campaign  

Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched its SalesSupercharged.co.uk convenience retailer support initiative for a third year, helping retailers to make the most of the energy drinks sales opportunity, while providing chances to win prizes.

The online platform and trade communications campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks, alongside tips and advice around ranging and execution in-store.


Energy drinks are now worth £1.78 billion in GB, and enjoying 14 per cent value growth and 6 per cent volume growth over the last year. The segment is worth more than £969m in convenience alone and is the largest soft drinks segment in the channel.

The 2023 SalesSupercharged.co.uk campaign features three successful convenience retailers, all of whom have taken advantage of the resources on the platform and recognise the sales opportunity energy drinks present.

Monster Sales Supercharged Web Intro

Amrit Singh from H & Jodie’s in Walsall is back, alongside new faces Jack Matthews from Bradley’s Supermarket in Leicestershire, and Natalie Lightfoot whose compact store is in Baillieston, Glasgow.

Amrit, Jack, and Natalie have also been sharing their advice on how to get the most out of the energy drinks through a Q&A hosted on the SalesSupercharged.co.uk platform.

“Energy drinks continue to provide an incredibly exciting growth opportunity for convenience retailers and this has, in part, been driven by the sector becoming more mainstream, offering a wider variety of great tasting flavours, juice blends and functional benefits, many of which have come from the Monster Co. portfolio of brands,” Pippa Collins, associate director of commercial development at CCEP GB, said.

“We wanted to continue working with leading convenience retailers who really see the opportunity that energy drinks present to help support the wider convenience sector. For retailers who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk, for insights, actionable advice and selling tools.”

Visual Logo Black

Amrit Singh added: “After being involved in Sales Supercharged last year, I jumped at the opportunity to keep showcasing the importance of energy drinks and Monster within convenience. Monster continues to support retailers’ businesses with not only time, selling tools and valuable knowledge, but with their continuous innovation.”

Natalie Lightfoot said: “Monster has always been such an important brand for our business, to have the opportunity to show and educate other retailers on the importance of a well-maintained energy category was a no-brainer.”

Jack Matthews commented: "I recognise the importance of the energy category so I was keen to support other retailers in delivering more from their energy fixture. Monster NPD continues to drive our sales with each and every new launch."

Upon launch, the campaign will also give retailers the chance to win 2 X Grandstand Tickets to the 2023 MotoGP British Grand Prix at Silverstone for 6 August with £500 towards travel, accommodation and food & drink costs for the day. Enter the free prize draw by visiting https://salessupercharged.co.uk/ before 30th June. Winners will be notified by 6 July.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less