Skip to content
Search
AI Powered
Latest Stories

Monster unveils biggest launch in 20 years with zero sugar Monster Original

Monster unveils biggest launch in 20 years with zero sugar Monster Original

Coca-Cola Europacific Partners (CCEP) is offering Monster OG fans a zero sugar variant of the brand’s popular Original variant: Monster Zero Sugar.

Monster Zero Sugar offers the same iconic and full-flavoured taste of Monster Original but with no calories and no sugar – capitalising on the continued demand for traditional energy drinks, which command a 55 per cent share of the energy drinks category, and the growing popularity of zero sugar options.


Rolling out nationwide from 4 September, the new variant builds on the success of Monster Original and Monster Absolutely Zero resulting in a three-strong traditional energy line up.

The can design pays homage to the iconic Monster Original, with the same look and feel to deliver maximum engagement with core Monster fans to help drive sales.

Monster Zero Sugar follows on from three launches in 2023 so far; Monster Lewis Hamilton Zero Sugar, Monster Juiced Aussie Lemonade, and red berry blend flavour Monster Ultra Rosa. More than 55 per cent of category innovation sales over the last year have come from Monster’s great tasting NPD.

As well as giving shoppers even more choice, the launch is designed to fuel further momentum behind the brand, which is now worth £545m – adding £92m of sales over the last year alone whilst maintaining 20 per cent volume growth. This makes Monster GB’s fastest growing major energy brand..

Energy drinks remain the no.1 deliverer of value growth in soft drinks, worth more than £1.8bn to retailers and growing in both volume and value in GB.

Monster Zero Sugar will be available in 500ml packs – singles and four can multipacks.

“Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago,” said Pippa Collins, Associate Director Commercial Development.

“With continued consumer desire for zero sugar energy drinks and the strong performance of our Ultra range as the no.1 zero sugar energy range in GB, we wanted to create a zero sugar energy drink that matches the iconic taste of Monster Original.

“Monster Zero Sugar has already proven to be incredibly popular in the US, so we’re confident its arrival in GB will bring excitement to the energy fixture and help retailers drive further sales.”

More for you

Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours— Strawberry and Cherry — each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less
JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI (Japan Tobacco International) has announced a price repositioning of its Mayfair Gold ready-made cigarettes from an RRP of £13.30 to £12.50 for a pack of 20.

Since its launch in October 2023, Mayfair Gold has achieved remarkable success, securing the top spot as the UK’s fastest-growing new brand in 2024. This has generated an impressive retail sales value of £94.4M. This new price adjustment positions Mayfair Gold as JTI’s most affordable ready-made cigarette offering, giving retailers the opportunity to stock a trusted, premium Virginia blend tobacco brand at a competitive price.

Keep ReadingShow less
Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less