Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Monster unveils new retailer support initiative

Monster unveils new retailer support initiative
Kiran Paul
By Kiran PaulJan 14, 2021
Kiran Paul
See Full Bio

Coca-Cola European Partners (CCEP) and the Monster Energy Co. have unveiled a new support initiative for convenience retailers.

Aiming to help maximise energy drink sales, ‘Sales Supercharged’ provides the low-down on the latest trends and segments that are leading the way, tips on getting the range right and how to bring the category to life in-store.

Designed for retailers looking to take advantage of growing energy drink sales, the initiative also offers chances to win free stuff, kicking off with cases of Monster and Relentless, in addition to an opportunity to request the latest point of sale and find out about chilled equipment.

The energy drink sector has grown by a staggering £72.5 million over the last year, with more than two thirds of this being delivered by Monster[i].

The fastest-growing energy drinks brand in Britain, Monster is now worth £287m[ii]. The Monster Energy Co. portfolio also includes Relentless, worth £42m, and Reign Total Body Fuel – the biggest performance energy drink in GB, four times bigger than its nearest competitor[iii].

“The energy drinks sector is worth an incredible £667m to the convenience channel, and is now the largest soft drinks segment in this channel[iv],” commented Simon Harrison, vice president of commercial development at CCEP GB.

“And with the rise of new occasions including gaming and working out in the home, alongside consumer demand for zero sugar, innovative new flavours and drinks with added functionality, this growth is only set to continue.

“With our wining portfolio, supported by the Sales Supercharged platform, convenience retailers of all sizes can make their energy fixture work harder and give their sales some extra muscle power.”

[i] Nielsen Home Total coverage incl discounters last year to w/e 05/09/2020 (Energy Growth +£72.5m /Monster Growth +63m =86% of the total growth number)[ii] Nielsen Home MAT Total Coverage incl discounters w.e. 05.09.20[iii] Nielsen Answers Value Sales Total GB Ytd we 05.09.2020 (Reign Value is £4.6m/ Nearest competitor Value is £1.1m)[iv] Nielsen MAT Total Impulse w.e. 05.09.20
ccepcoca-colamonster energy

Related News

ELFBAR launches its first 4-in-1 pod kit
Product News

ELFBAR launches its first 4-in-1 pod kit

Wholesalers give cautious welcome to Reeves' budget
Industry News

Wholesalers give cautious welcome to Reeves' budget

New benefits scheme for Fed members
Industry News

New benefits scheme for Fed members

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less