Skip to content
Search
AI Powered
Latest Stories

Monster’s retailer support initiative returns for fourth year

Monster’s retailer support initiative returns for fourth year

Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a fourth year, helping independent convenience retailers to make the most of the ever-growing energy drinks sales opportunity – and provide chances to win epic prizes.

The online platform and trade communications campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks. There will also be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers.


Growth of Energy Drinks

Energy drinks are worth over £1.9bn in GB, adding more value to the soft drinks category than any other segment. The Monster brand is now worth nearly £636m in GB, adding an extra £113m-worth of sales over the past year – and continues to deliver double-digit volume growth.

The energy segment is worth nearly £1.1bn in convenience alone and is the largest soft drinks segment in the channel.

New Sales Supercharged Retailers for 2024

New for 2024, father and son duo Bay and Ellis Bashir, who own five convenience stores in Middlesborough, have become new faces of the Sales Supercharged initiative joining existing retailers – Jack Matthews from Bradley’s Supermarket in Leicestershire, Amrit Singh from H & Jodie’s in Walsall and Natalie Lightfoot, who owns a compact store in Baillieston, Glasgow.

Bay and Ellis have taken advantage of the resources on the platform and recognise the sales opportunity energy drinks present. Retailers can listen to video advice from Bay, Ellis, Natalie, Jack and Amrit on SalesSupercharged.co.uk to understand how to get the most out of the energy drinks segment. Watch the latest video from Bay & Ellis here.

“More than half of energy drinks are sold through the convenience channel in GB and this only continues to grow, making it a big opportunity for convenience retailers across the country," said Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB.

With this in mind we continue to invest in our Sales Supercharged support initiative, collaborating with leading convenience retailers to help the wider retailing community to take full advantage of the energy drinks sales opportunity. For store owners who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk and keep an eye out for the campaign within the trade press over the coming months”.

Bay Bashir said: “Energy drinks are so important to our overall soft drinks sales, so Ellis and I were delighted to work on this project with Monster and CCEP to inspire other retailers to get the most from their energy range and drive their sales.

“It’s great to see suppliers investing in initiatives that are solely focused on the convenience channel so I’d urge retailers to use the advice and tools on SalesSupercharged.co.uk to reap the full benefit. And don’t forget to enter the prize draw for a chance to win a day at PalmerSport, I’ve been and its ACE!”

Epic Monster prize

Upon launch, the campaign will also give one lucky retailer the chance to win two vouchers for a fully paid, exhilarating motorsport driving experience with PalmerSport at the Bedford Autodrome – getting behind the wheel of eight high-performance cars, with live timing, scoring and prizes for the day's best driver. Live now,enter the free prize draw by visiting https://www.salessupercharged.co.uk/ before 31 July. The winner will be notified by 14 August.

Full terms and conditions available at https://www.salessupercharged.co.uk/.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less