Skip to content
Search
AI Powered
Latest Stories

Moo Free’s Christmas range for free-from and vegan chocolate lovers

Moo Free’s Christmas range for free-from and vegan chocolate lovers

This festive period, Moo Free, the free-from and vegan chocolate brand, will be extending its Christmas line-up with a range of new innovations as the free-from and vegan confectionery sector continues to boom.


christmas dairy free vegan milk chocolate bauble

The first is an Orange Chocolate Bauble, which combines two popular flavours that consumers expect to see at Christmas. The second is White Choccy Snowballs, that tap into the snacking market. Each bag contains crispy, gluten free malt balls smothered in high-quality, Rainforest Alliance dairy free white chocolate.

For the ultimate dairy-free foodie gift, Moo Free has created its new Choccy Rocks Gift Box featuring its top-selling Choccy Rocks range in unique, sustainable packaging –Moofresesas, Bunnycomb and chocolate-covered Raisins. To meet the demand for more luxury gifting, Moo Free has also launched its Premium Bar Gift Box which features four popular chocolate bar flavours in original "milk", salted caramel, cinder toffee and dark chocolate, all made with sustainable organic cocoa.

christmas dairy free vegan chocolate selection box

The Moo Free Selection Box is back with an upgrade too, featuring the favourite mini Moo Bars filled with popping candy.

“Festive season celebrations can be a frustrating time if you suffer with allergies or follow a plant-based diet, but we have set out to change that. Without compromising on taste or product quality, we have sourced the highest quality cocoa to create our award-winning chocolate and crafted delicious products that will bring excitement to everyone’s gifting and celebrations,” said CEO Andrea Jessop.

christmas dairy free vegan white chocolate snowballs

In addition to the new launches, Moo Free has brought back its festive favourites including a choice of advent calendars, Oscar and Oliva chocolate bears and Santa and Snowman shaped chocolate bars. Each product is deliciously tasty and guaranteed to be free-from dairy, gluten, soya and 100 per cent vegan.

More for you

Leerdammer launches ‘Deliciously Different’ TV ad

Leerdammer launches ‘Deliciously Different’ TV ad

Natural cheese slice brand Leerdammer will launch its new “Incognito” TV advertising campaign on 20 January – aiming to drive memorability with consumers by tapping into the brand’s “Deliciously Different” positioning and comedic tone of voice.

Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

Keep ReadingShow less
Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.

The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards.

Keep ReadingShow less
Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan  is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less
Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours – Strawberry and Cherry – each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less