Rami Baitiéh, Chief Executive Officer of Morrisons, has been named as the new President of GroceryAid which provides vital support to employees across the grocery industry.
Starting in early January, Rami brings wide retail and operational experience to the role which will see him support the charity as it continues to extend its reach and help more grocery workers than ever before.
Prior to joining Morrisons in November 2023, Baitiéh had a 28-year career at the Carrefour Group, where he served in various roles across stores, merchandising, supply chain and IT. As well as being CEO of Carrefour France and Carrefour Spain, in his time with the Group, Baitiéh was also Executive Director of Carrefour Argentina and Carrefour Taiwan
“We are thrilled to welcome Rami to GroceryAid, especially at such a pivotal time. Due to a myriad of challenges, including the cost-of-living crisis, we’re seeing a huge increase in the demand for our services," said GroceryAid CEO Kieran Hemsworth.
“Rami’s in-depth knowledge of the grocery industry and visionary leadership, will help us to amplify the impact that GroceryAid makes to the lives of grocery workers. He has an intense focus on meeting the needs of his shoppers and a clear understanding of the importance of his store colleagues, and we are looking forward to tapping into this to drive higher levels of awareness for our services among front-line colleagues in the grocery sector. We’ll also benefit from Rami’s strong industry relationships which will enable us raise more funds and in turn increase the amount we spend on welfare to help more of our colleagues in need.
“In 2023/24 we provided more than £6 million worth of financial, emotional and practical support, and we are on track to increase the figure this year.”
Baitiéh said, “Morrisons is a proud partner of GroceryAid and I have seen first-hand the difference that it makes. It is a privilege to now have an even closer relationship with the charity and to be able to work with the brilliant team to further build on the support offered.”
For more information about GroceryAid and the support available across every area of the grocery industry, from supermarkets, independents and wholesalers to manufacturing, distribution and support functions, visit groceryaid.org.uk.
Panel discussion at the relaunch of the SAITG on 3 March 2025
