'Most Brits favour brands that tackle climate change'

Most Brits favour brands that are known to taking efforts to tackle climate change, states a recent study.

According to new research from British company Kana Earth, 64 per cent of UK consumers favour brands that make a conscious effort to tackle climate change. Some 65 per cent of women said this compared to 61 per cent of men, and the corresponding figures for those aged 25 – 34 and 65 and over are 69 per cent and 58 per cent respectively.

The study also found that 69 per cent of consumers would try to avoid buying products from brands that have a large carbon footprint and negative impact on the environment if more climate positive alternative products and services were available. The corresponding figures for women and men are 73 per cent and 64 per cent respectively. Overall, 62 per cent of people said that they would be willing to spend more on these climate positive alternative products and services.

Andy Creak, CEO, and co-founder, Kana Earth Ltd said, “Our research shows that the majority of people in the UK are consciously looking to buy from companies that take their impact on the environment seriously and do something about it, and they are willing to pay a premium for this.

“This is clearly becoming a business-critical issue for companies, but many need to show greater transparency around the impact they make on the environment, and what they are doing to tackle this.”