Grocers to cash in on Mother's Day spending surge

Grocers are set to benefit on Mother's Day this year as more consumers are expected to have a special meal at home, states a recent report, adding that spending on Mother’s Day is set to reach £2.4 billion in 2025.

According to GlobalData Retail Mother’s Day Intentions Report 2025, the proportion of UK consumers planning to purchase at least one item for Mother’s Day 2025 has risen to 56.4 per cent, a 2.9ppt increase on 2024.

Grocers will benefit from decreased interest in takeaways and dining out this year. 17.5 per cent of Mother’s Day shoppers plan to have a special meal at home with mum, a 3.1ppt increase on 2024.

Dine-in options are crucial, given that Mother’s Day shoppers intend to spend £52.32 on average on food and drink for the event. There will be plenty of room in consumers’ budgets to trade up to premium ranges.

Furthermore, consumers plan to spend £17.43 more on their mums than last year, resulting in an average spend of £125.30. Gifting will be the most popular expense this year, with categories such as clothing, fine jewellery and watches and health and beauty among the most sought-after.

Eleanor Simpson-Gould, Senior Retail Analyst at GlobalData, comments, “Retailers should offer personalised gifting options, including customised clothing, bespoke jewellery pieces, and curated beauty gift sets.

"Providing unique and thoughtful gifts will appeal to the customers looking to make a special gesture on Mother's Day. Additionally, retailers must enhance the shopping experience by offering gift-wrapping services and convenient delivery options to make the process seamless for shoppers.”

Simpson-Gould adds. “The UK consumers are prioritising quality time at home with their mums this Mother’s Day, focusing on special meals, presenting a lucrative opportunity for grocers.

"Upselling opportunities include luxury wines, champagnes, confectionery, and premium meats, and grocers must focus on catering to these preferences to maximise sales potential.”

According to the report, 62.5 per cent of Gen Z consumers agree that “retailers do not do enough to provide gift inspiration.” This sentiment is far higher than that of their cohorts. Almost half of this age group plan to spend more on Mother’s Day this year.

Simpson-Gould concludes, “Retailers must engage with Gen Z shoppers on key social media platforms such as TikTok and Instagram to promote affordable Mother’s Day gift ideas, offering exclusive discounts and engaging content to attract budget-conscious shoppers.

"Next-day delivery options will be a significant draw for this age group. Given that 63.8 per cent of Gen Z shoppers agree they ‘tend to leave Mother’s Day shopping until the very last minute’ online retailers offering expedited delivery stand to benefit the most from the expenditure ahead of the event.”