Mountain Dew has announced an on-pack promotion in partnership with video game giant Activision on its latest release, Call of Duty: Black Ops Cold War.
The exclusive UK partnership will allow shoppers to reap the benefits of double XP points with every purchase of Mountain Dew, providing an additional sales opportunity for retailers.
The brand has performed strongly throughout 2020, with 6 per cent value growth year on year (Nielsen).
The on-pack promotion will be supported with wider marketing execution including in-store activations.
The limited-edition Mountain Dew bottles will be available from the beginning of November for 13 weeks. Call of Duty: Black Ops Cold War will be available from 13 November 2020. 2XP codes can be redeemed until 31 January 2021.
