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Mr Kipling introduces new Lunchbox Slices

Mr Kipling non-HFSS Lunchbox Slices in raspberry, banana, and chocolate orange flavors

Mr Kipling Lunchbox Slices

Leading cake brand Mr Kipling has announced the launch of new Lunchbox Slices in Raspberry, Banana and Chocolate Orange flavours.

Available from 20 March, the non-HFSS slices are convenient and designed to fit perfectly in lunchboxes.


According to Kantar data, carried out cake occasions are in growth, up 3 per cent compared to last year, with packed lunches accounting for 63 per cent of these moments and growing 14 per cent year on year [Kantar, 52 w/e 29.12.24].

Mr Kipling has identified an opportunity to drive further growth by targeting more lunchbox occasions with this tasty new lunchtime snack.

“Health is becoming more of a priority for consumers but it’s important to ensure that there’s no compromise on taste, given that it is also still a key driver for consumers, so there is a real opportunity for a permissible treat option to take the market by storm,” a spokesperson for the brand said.

Mr Kipling’s Lunchbox Slices have a light and fluffy sponge made with real fruit, with a tasty drizzle of icing across the top – resulting in a delicious fruity flavour. Each slice is a source of fibre and contains less than 100 calories, making it a tasty and wholesome snack.