Mr. Porky packs in sales with new Crispy Strips campaign

With “Keto Diet” being the second most popular diet searched for in the UK, protein snacking meets a growing need among today’s consumers. Recent research showed that 29 per cent of pork snackers are looking to reduce their carb intake and 27 per cent want to increase their protein intake.

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But snackers still want great taste and this is why pork snacks are increasingly popular amongst consumers looking for high protein, low carb options. Pork snacks, such as Crispy Strips and Pork Crunch, really deliver on taste with a rich flavour – and a crunchy texture so often lacking in other meat snacks. They are also the perfect on-the-go high protein snacking choice: Crispy Strips are high in protein, high in fat and have very low carb content, making them a very keto friendly snack. Perfect for the mid-afternoon slump, a pre- or post-gym workout, or simply great with a drink of an evening.

Matt Smith, Marketing Director for Tayto Group, the family-owned British company who are the No.1 manufacturer of pork snacks with a 74 per cent market share, explains: “Meat snacks have long been a go-to solution for consumers looking for a high protein snack, but Mr Porky Crispy Strips is rapidly gaining a loyal following. With 20.7g of protein and only 0.1g of carbs per 35g pack, Crispy Strips really is the protein-packed porky snack. And proudly sporting a Great Taste award, consumers can be confident that it also delivers on taste!”

Available in a range of formats including SRP and clip-strips (which are perfect for hanging near energy or soft drinks), Mr. Porky Crispy Strips provide a great opportunity to drive high profit, VAT-free incremental sales.

To support the growth of Mr. Porky Crispy Strips, Tayto are investing in a major four-week digital campaign launching in February – reaching millions of sports-and-fitness enthusiasts.