Mrs Elswood launches snacking Pickle Bites

Gherkin brand Mrs Elswood has unveiled a new duo of snack pickles in handy pouches for maximum on-the-go enjoyment.

The innovative new Mrs Elswood Pickle Bites are available in convenient 50g packs – perfect for on-the go snacking, picnics and lunchboxes – in fiery Peri Peri and the original Classic flavours.

“Delivering all the much-loved punch and crunch of a Mrs Elswood Gherkin but now in a handy pouch for extra convenience, we’re confident that Mrs Elswood Pickle Bites will be a hit with consumers seeking a new vegetable-based snacking experience,” commented Mat Moyes, Marketing Controller for Mrs Elswood.

“We know that consumers are increasingly seeking healthier snacking alternatives – and a pickled vegetable fits the bill perfectly. Pickles are a wonderfully versatile little product – delicious either on their own or when pimping up the dullest of dishes!” added Moyes.

“However, virtually all pickles sold in the UK come in jars and we appreciate that when people are out and about, they don’t want to be dealing with a load of pickle juice so we’ve developed a pickle with all the flavour and barely any brine and popped them into pouches to help consumers enjoy our gherkins wherever they may be.”

Mrs Elswood Pickle Bites are the result of the meeting of three key trends – convenience and portability, the desire to snack more healthily and the growing consumer desire to zing up the everyday with flavours developed specifically to put a punch into lunch.

The launch of Mrs Elswood Pickle Bites comes as gherkins continue to show strong growth in the UK (+10.6 per cent value growth). Mrs Elswood is now the UK’s #1 gherkin with a 17 per cent value share.

Gluten-free, vegan and kosher with an 18 month shelf-life, Mrs Elswood Pickle Bites (RRP £1.79 per 50g pouch) are available through brand owner Empire Bespoke Foods, a leading UK importer and distributor of speciality foods.