M&S Food has extended its initiative to lock the prices of more than 100 popular products until summer of this year, stated recent reports.
The refreshed price locked list reportedly includes fresh produce such as British White Mushrooms (300g – £1), Select Farms Easy Peeler satsumas (750g - £2) and Granny Smith Apples (four for £2), cupboard go-to Medium Egg Noodles (250g - £1.15) and family essential washing up liquid (£1).
The extension means items will remain locked to their current prices throughout the summer after it had been due to end in Easter.
This is the third time the retailer has extended its price lock as it claims to support shoppers with the rising cost of living.
“Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price," reports quoted M&S Food managing director Alex Freudmann as saying.
“By extending our price lock until Summer, we’re giving customers certainty on the products they love to shop."
“At the heart of our trusted value promise remains our Remarksable value range. Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.
“Customers are also looking to M&S to help make those family meals together more special, and more affordable."
Apart from price locks, the retailer is also running existing Remarkable Value range, which features 100 everyday staples that are benchmarked in price against key competitors.
