Marks & Spencer's chief executive said on Thursday he would work to mitigate higher costs and consumer caution in the months ahead, even after the retailer delivered the best results on the UK high street for the all-important Christmas season.
M&S shares, which have risen more than 30 per cent in the last 12 months, on Thursday fell 5 per cent, despite the better-than-expected 8.9 per cent rise in food sales.
The increase, it said, made it the top performing store-based grocery retailer at Christmas, the most profitable time of year for the sector.
Chief executive Stuart Machin said there was "much within the group's control" to offset headwinds that all retailers face this year, including increases in taxes and wage costs from April.
Already, he said M&S had carried the momentum from a strong trading performance throughout 2024 into Christmas.
"Sales records were broken across the business, with Food recording its biggest day and Clothing, Home & Beauty online its biggest week, but we're not complacent - as a growth business it's our job to break records," he said.
Tesco, Britain's biggest food retailer, reported a 4.1 per cent rise in underlying Christmas sales on Thursday.
Matt Britzman, senior equity analyst at Hargreaves Lansdown, said M&S and Tesco had both pointed to booming food sales.
"But the year ahead won’t be all smooth sailing for the retail giants, as the sector gears up to battle imminent tax hikes," he said.
M&S grew sales in clothing, home and beauty by 1.9 per cent, outperforming a wider market decline, helped by demand for velvet party wear and its best-selling denim and knitwear categories.
The 141-year-old company gained about 0.5 percentage points in clothing, taking its share to around 11 per cent, Machin said.
Analysts had expected the company to report a 7.8 per cent rise in food sales and a 0.7 per cent rise in clothing and home sales for the 13 weeks to Dec. 28, according to a company-compiled consensus.
M&S said in November it expected a £120 million headwind from higher taxes and wage costs from April.
Aldi has reported its “best Christmas ever” due to the sales of more than £1.6 billion in the four weeks to Christmas Eve, thanks in part to shoppers trading up to its premium range.
According to numbers released by the supermarket, the total sales for the crucial holiday period increased by 3.4 per cent year-on-year, helped by a 12 per cent increase in sales of its Specially Selected own-label products.
Although this year’s growth was slower than the 8 per cent reported in Christmas 2023, the German discounter still achieved a record-breaking holiday season for the second consecutive year.
Aldi said it sold 350,000 turkeys, more than 400 tonnes of beef, and almost 3m Brussels sprouts, as well as 50m mince pies and about 25m pigs in blankets over the festive period.
The final quarter of the year, often referred to as the “golden quarter” in retail, saw households splurge on festive food and gifts.
Aldi noted that Monday, 23 December 2024, was its busiest trading day ever, with 3 million shoppers flocking to stores.
Rival chain Lidl last week reported similar results with record Christmas sales of more than £1bn. Lidl sales rose by 7 per cent for the period.
Aldi, with more than 45,000 staff across 1,020 stores, overtook Morrisons in 2022 to become the fourth largest grocer by market share, and it now has 10.3 per cent of UK spending, according to data company Kantar.
Aldi UK chief executive Giles Hurley said, “Our offering of outstanding quality British products at unbeatable prices was a winning combination yet again this Christmas as customers wanted to celebrate in style after an uncertain year, but with more challenges ahead, they wanted to do it without breaking the bank.”
“We couldn’t have done any of this without the unwavering dedication of all our amazing colleagues and I want to thank each and every member of Team Aldi for serving our customers so well this Christmas.
“As we look ahead to the new year, which for many will mean the prospect of living costs rising again, many families will be nervous about what 2025 holds.
“Against this background, our mission remains clear: we will not only remain the UK’s lowest-priced supermarket, but we will ensure the price gap between ourselves and the traditional full-price supermarkets is as big as ever.”
Lidl said its sales exceeded £1billion in the four weeks up to 24 December for the first time, as the discounter celebrated its most successful Christmas yet.
Lidl added that it increased its British supply base by 20 per cent this holiday season, stocking its shelves with locally-sourced festive favourites at the lowest prices. Over 16 million British pigs in blankets were sold, including new Deluxe flavours such as maple, cheese, and cranberry. British turkeys proved again to be the festive staple, with one sold every second, while three quarters of a roasting joints were enjoyed across the country.
Lidl Plus grew its user base by over a quarter year-on-year, with 75 per cent more customers taking advantage of its weekly discounts. In December, Lidl also brought festive cheer with its Advent Calendar campaign, which saw more than 1 million customers engage daily for surprises and promotions.
Lidl’s partnership with Neighbourly saw around 1.25 million meals being donated in December, while the supermarket provided £125,000 in festive grants to local charities, helping bring Christmas magic to those who needed it most. Additionally, Lidl’s nationwide Toy Bank scheme invited customers to donate toys to children who might otherwise go without, resulting in almost 100,000 toys being distributed as Christmas presents.
“For three decades, Lidl has been providing households with access to unbeatable quality and value at Christmas. This year, we were thrilled to welcome more customers than ever before. That’s a strong reflection of the trust our customers place in us and the dedication of our colleagues and suppliers, who work so hard to deliver an outstanding Christmas for the communities we serve,” Ryan McDonnell, chief executive at Lidl GB, said.
“In 2024, we continued to raise the bar with product innovation, especially within our Deluxe range, as well as supporting all the community initiatives that are deeply important to us. It’s all been about bringing people together and sharing the joy of Christmas.
“Looking ahead, we’re excited to build on our momentum, growing our presence across the country and continuing to deliver the highest quality at the best prices on the market.”
This update comes after Lidl revealed it experienced the highest growth in customer visits of any supermarket last year, as part of its FY23 results.
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Signage is pictured outside an Aldi Local store on Kilburn High Road in London on January 2, 2023
Aldi Wednesday said it will invest around £650 million across Britain in 2025.
This includes the development of new stores in Fulham Broadway in London, Billericay in Essex, and Cheadle in Stoke-on-Trent, with the supermarket targeting around 30 new store openings in total in 2025.
This forms part of Aldi’s package of annual investment to accelerate its expansion across Britain’s towns and cities.
The rate of investment in 2025 continues from an equally busy new store opening programme in 2024 with Aldi opening in new locations such as Totton in Hampshire, Cribbs Causeway in Bristol and Pwllheli in Gwynedd in recent weeks.
“At Aldi, our unwavering commitment has always been to provide Britain with the best value groceries. The demand for our unbeatable prices is now at an all-time high, which gives us the confidence to continue investing in Britain to provide greater access to our award-winning products at the lowest prices,” Giles Hurley, chief executive, Aldi UK and Ireland, said.
“We recognise that there are still areas without an Aldi store, so our expansion plans for 2025 are designed to address some of these gaps as we work towards our long-term goal of 1,500 UK stores.”
In May, Aldi announced its second pay increase for Aldi store colleagues this year, paying a minimum hourly rate of £12.40 nationally and £13.65 within the M25.
Asda has announced a new trial of electronic shelf edge labels (eSELs) at an Asda Express convenience store in Manchester city centre.
Working with Vusion Group to install 3000 electronic shelf edge labels, pricing updates at the Oxford Road store can be done in as little as 15 seconds – allowing colleagues to make changes at the click of a button.
Running for 12 weeks, the trial aims to simplify operations for colleagues and ensure more of their time can be spent meeting the needs of customers.
The Manchester Oxford Road store is a high footfall store, which will help to stress test the technology and provide even more learnings. The trial will be run across a wide array of product categories, including frozen, fresh, instore bakery, toiletries as well as beers, wines and spirits.
Chris Walker, Managing Director of Asda Express, said: “We’re delighted to launch a new trial of electronic shelf edge labels, as we continue to invest in enhancing our instore processes.
“This ‘test and learn’ trial will not only help to simplify operations for colleagues in the store, but it will also provide us with valuable learnings that will shape future technology rollouts into stores. We look forward to hearing feedback from customers and colleagues on the trial.”
Asda has previously tested similar technology at its Stevenage superstore, concluding the trial in 2023. Asda hopes to continue investing in future technology trials within its Express estate, as it sets out to provide an enhanced instore customer experience.
Farmers have slammed supermarkets over their practice of slashing the cost of vegetables to lure Christmas shoppers, saying that heavy discounting can impact consumer expectations about the real value of British produce.
Around Christmas, most supermarket giants, even upmarket chains Waitrose and Marks & Spencer, cut the price of festive basics by at least half at their busiest time of year.
The deep discounts come as the cost of producing homegrown vegetables has been pushed up with growers “already under the cosh” according to the National Farmers’ Union (NFU). Workforce availability, extreme weather and rising employment costs – compounded by recent national insurance and minimum wage increases – have taken their toll on the sector.
A spokesperson for the NFU told The Guardian, “While promotional activity can have positive impacts for growers to help drive sales volumes and attract new shoppers, growers have long held concerns about the impact heavy discounting can have on consumer expectations about the real value of British produce. Growers must also be reassured that this pricing strategy is not funded by unsustainable farmgate prices.”
Jack Ward, the chief executive of the British Growers Association, said: “Is that really a cause for celebration? We are giving people a false impression of what’s involved in improving food.
“People ask ‘if I can buy it for 15p at Christmas why is it 65p the rest of the year?’ It completely devalues what are superfoods compared to a lot of other things consumed in Christmas week. There’s no denying that consumers like this kind of deep discounting but they have got to understand it comes at a cost.”
While Ward admits that retailers take the profit hit on discounting the vegetables over the festive season, he says the growers will ultimately pay in lower prices throughout the year.
“Let’s not delude ourselves, the [cost of the] promotions are factored in somewhere along the way over the 12 months.”
Some retailers agreed the discounting was not good for the industry.
One supermarket insider told The Guardian that the discount frenzy devalued the image of vegetables and that it is a "race to the bottom and no one is really benefiting. Anyone selling a bag of carrots for 17p is making a thumping loss.”