Skip to content
Search
AI Powered
Latest Stories

Mud House launches ‘Meet the Winemaker’ competition

Mud House launches ‘Meet the Winemaker’ competition

Mud House, the £56m brand from Accolade Wines, has launched a new ‘Meet the Winemakers’ competition, as part of its ongoing "Taste the Adventure" marketing campaign first unveiled last year.

To promote the competition, Mud House is adding 1.2M neck tags on its Mud House Sauvignon Blanc and Rosé in grocery and convenience channels. The neck flags will cast the spotlight on the brand’s winemakers and the unique adventurous spirit of Mud House.


The wine is a rising star in the New Zealand category, growing +53 per cent year-on-year, ahead of both the New Zealand category and the top five leading New Zealand brands. Mud House recently also strengthened its brand equity, earning the top spot in terms of affinity and consideration.

The prizes include ten "Wine Tastings in the Wild", offering a tailored off-the-grid dining experience that include a guided foraging walk, multi-course tasting menu gathered from the forest and surrounding landscape and educational journey on how each dish is brought to life, as well as a virtual wine-tasting session. Additional prizes also include five hundred Mud House branded backpacks.

Running until 31st May 2021, the competition will be supported with in-store POS, as well as an integrated digital campaign highlighting New Zealand’s unique winegrowing conditions and the Mud House winemaking team, capturing the adventurous spirit of the brand.

“Launching our 'Taste the Adventure' campaign last year strengthened the emotional connection Mud House has with its consumers and helped to drive the brands standout performance in the category," said Accolade Wines’ Head of Brand, Peter English. "We want to build on this by forming connections between consumers and the winemaking team at Mud House.

“With a major neck-tag roll out and big social media push, Mud House will be a must stock in the months ahead.

“As a brand, we’ve always put our winemakers in the spotlight using them to inspire our consumers to live their life to the fullest. This competition will go that one step further to tap into this Kiwi sense of adventure and increase brand awareness across the UK.”

Mud House offers a range of premium red, white and rosé wines, available across grocery, convenience and the on-trade.

More for you

Carling beer promotional packs featuring Emirates FA Cup ticket

Giveaway and QR code scanning instructions

Carling celebrates return of Emirates FA Cup on-pack promotion and new trivia competition

The final stages of the Emirates FA Cup are approaching and Carling is building excitement with the launch of an all-new on-pack promotion, trivia competition and marketing campaign.

From 23 March until 30 June 2025, adults can scan QR codes on promotional multipacks of Carling and enter the code displayed on the inside of the sleeve alongside their details for the chance to win*.

Keep ReadingShow less
Cadbury Dairy Milk Biscoff chocolate bar with purple and red branding

Dairy Milk x Biscoff Tablet

Cadburyhas announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits.

The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding.

Keep ReadingShow less
Four Loko Camo Mango can design with bold camo

Four Loko RTD range featuring 10 flavours

Four Loko unveils new Camo Mango RTD

Four Loko, the bold and unconventional RTD brand, has unveiled its latest flavour, Camo Mango.

This new variant of the premium vodka-based RTD combines the refreshing sweetness of ripe mango in a camo-themed can.

Keep ReadingShow less
Domestos Bleach Foam

Domestos Bleach Foam is the fifth product to join the Power Foam range

Domestos expands Power Foam range with Bleach Foam variant

Leading toilet and bleach brand Domestos has expanded its successful, multi-year innovation Power Foam range with the launch of Domestos Bleach Foam.

This is the first product in the range to contain bleach and targets those consumers looking for a superior bleach clean for the toilet and bathroom.

Keep ReadingShow less
Mr Kipling Simnel Slices pack on UK shelf, Easter 2025 launch

Mr Kipling is launching new limited-edition Simnel Slices

Easter treat: Mr Kipling's simnel slices

Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.

Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Keep ReadingShow less