Mug Shot has introduced new, 100 per cent recyclable packaging across its sachets.
The brand said the improved packs are the perfect lunch or snack choice for those keen to make more sustainable lifestyle choices and reduce their use of single use plastics.
“We’re really excited to announce the mass rollout of the new 100 per cent recyclable Mug Shot sachet, and to be the first instant hot snack to offer this to consumers,” Emma Boyle, brand manager at Mug Shot, said.
“We understand that a lot of people will be looking at how they become more sustainable in their day-to-day lives, especially when thinking about their New Year’s resolutions in January. We want to help our customers to reach their goals and recycle more of their household packaging.”
The brand said the new design will help remove an estimated 37 tonnes of plastic per year. The improved sachets still retain Mug Shot’s stand out features such as it’s widely recognised logo, bright vibrant packs and health credentials, outlining calorie and fat content to resonate with health-focused consumers.
“We’ve also made sure that none of Mug Shot’s taste or quality has been compromised when developing this change. Inside you’ll still find the same delicious flavours with the same health credentials you would expect of the Mug Shot brand,” Boyle added.
Manufactured by Symington’s, Mug Shot is considered a top choice for those looking for a healthy, convenient and great tasting lunch option or snack, with each flavour low in calories, less than 2% fat and absolutely no MSG nasties.
The sachet format targets those who are all about convenience and is ready in five minutes by simply adding boiling water. Mug Shot is available in a range of flavours such as traditional Chicken & Sweetcorn noodles or comforting favourites such as Creamy Cheese pasta.
