Dairy giant Müller UK & Ireland on Friday (April 11) reached an agreement to acquire the Biotiful Gut Health business.
Biotiful Gut Health is the leading kefir brand in the UK which produces a wide range of kefir and other natural gut health products.
As awareness of the benefits of natural gut health continue to accelerate, the acquisition allows Müller to realise its ambition to expand into the growing functional health yogurt and drinks segment.
Functional health represents the largest part of the health segment, an area that Müller is not currently active in.
Founded in 2012, Biotiful Gut Health is a multiple-award winning business and the acquisition represents an exciting opportunity for the dairy company to serve more consumer needs across the category.
The Biotiful Gut Health business will continue to operate as business as usual.
Founder Natasha Bowes will continue to support the team in an advisory capacity to ensure a smooth transition and Müller Yogurts & Desserts CEO Richard Williams will join the existing leadership team to help it realise its growth ambitions.
Richard Williams, CEO of Müller Yogurt & Desserts said:
“Biotiful Gut Health is a business we have long admired: it is one of the fastest growing brands in the sector, has great tasting products and a real focus on consumer and innovation.
“This is a business which fits really well within our existing portfolio of brands. We are already growing and optimising our range of health and nutrition products and Biotiful Gut Health will really help us expand into new growth areas to meet changing consumer needs.
“We’re confident that our investment in Biotiful will enable the brand to further accelerate its growth potential, benefitting both consumers and our retail partners.”
Natasha Bowes, founder and CEO of Biotiful Gut Health, said:
“Since founding the company 13 years ago, through unwavering focus and dedication to best-in-class innovation and product quality, Biotiful has gone from strength to strength and grown into the successful consumer-centric business it is today.
“I am humbly proud of Biotiful’s major positive impact on the entire category so far, in bringing natural health to the forefront of innovation in yogurts.
"And I’m especially excited about how this can now be amplified and accelerated through the Müller acquisition, with its breadth and depth of resources and ambition to take natural gut health to the next level.”
