Müller Milk & Ingredients said it has successfully switched all its coloured milk bottle caps to clear, reducing dependency on virgin plastic by more than 1500 tonnes each year.
Following a trial in early 2022, the dairy company began converting coloured caps in winter last year across its dairies in Britain. This process is now complete and all private label and branded milk produced by Müller Milk & Ingredients carries a clear cap.
While Müller’s milk bottles, which are manufactured on site to eliminate the need for road transport of empty bottles, are fully recyclable and made of at least 30 per cent recycled material (rHDPE), coloured caps cannot be recycled back into food grade packaging.
By switching all caps to clear, Müller can retain the material to make new caps and bottles within the food sector.
With demand for rHDPE outstripping supply, the move to a ‘closed loop system’ will increase its availability on the market by 1560 tonnes per annum, further reducing requirements for ‘virgin’ plastic, the business noted.
“Our milk bottles are 100 per cent recyclable and we’re proud of the work we’ve done to date in increasing the recycled plastic content in these bottles, but we wanted to do more to increase sustainable practices within the dairy industry,” Rob Hutchison, chief executive at Müller Milk & Ingredients, said.
“Research carried out prior to our initial trial showed the vast majority of shoppers support the change to clear caps, so we know it’s just as important for consumers as well as our customers.
“We are proud to have led this industry change and will continue to look for more sustainable packaging solutions, ensuring we play our part in delivering a better future for British dairy.”
KitKat has unveiled a brand-new product today, perfect for sharing.
Already renowned for helping people “Have a Break”, the iconic British brand is now on a mission to help the nation ‘break better’.
KitKat said the all-new sharing bars will make it easier to create those moments of connection, by sharing a delicious treat in the evening while relaxing with family and friends.
Available nationwide, they come in three new flavours:
KitKat Double Chocolate: Featuring a cocoa-flavoured filling, covered with thick, milk & dark chocolate marbled swirls
KitKat Salted Caramel: A salted caramel-flavoured filling, covered with thick caramel flavour milk chocolate and marbled swirls
KitKat Hazelnut: A hazelnut-flavoured filling, covered with thick, milk & dark chocolate marbled swirls
“In today's non-stop world, it's far too easy to let the evenings disappear in a blur. We want KitKat fans to hit that pause button and really unwind at the end of the day… and what better way to do that than by catching up with your favourite people and sharing a delicious treat,” Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, commented.
“KitKat's always been about those feel-good breaks and now with sharing bars, we're making it even easier to disconnect and reclaim your evenings.”
Each sharing bar features multiple break-off pieces, making it ideal for enjoying together with friends and family. KitKat Sharing Bars are 99g and contain no artificial colours, flavours or preservatives. They are suitable for vegetarians.
KitKat sharing bars form part of the brands ongoing ‘Breaks for Good’ mission, which focuses on initiatives that benefit both people and the planet. This includes sustainably sourcing cocoa, reducing environmental impact, and supporting communities.
The new sharing bars follow the launch of the KitKat Hazelnut 4 earlier this year.
Today, Goodfella’s unveiled its new marketing campaign, which forms part of a wider brand refresh.
The campaign marks a complete brand reset for Goodfella’s, with a focus on togetherness, family, and the joy of midweek meals – replacing the "Made with Respect" platform introduced in 2019 – and establishes a modern reincarnation of the Italian-American family ethos at the heart of the brand.
The campaign creative, whose sentiment is replicated across all comms channels, reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!” This sets off a chain reaction, rippling across the country and igniting an interplanetary, multidimensional celebration of Goodfella’s pizza. After all, there’s good, then there’s Goodfella’s goooood.
The campaign is Goodfella’s’ most ambitious yet, led by a dynamic 30” and 20” TV commercial supported across BVOD, PVOD, OOH, Twitch, radio, PR, social media, in-game advertising as well as a gaming partnership with e-sports team GIANTX.
The new brand identity and eye-catching campaign, which follows the rollout of a new logo and new packaging in October 2024, was created by TBWA\MCR and comes as the popularity of great quality shop-bought pizza continues to grow, with the number of frozen pizza occasions enjoyed at home up by seven per cent and volume sales of frozen pizzas up by two per cent year-on-year in 2024.
Goodfella’s recognises the growing opportunity to celebrate pizzas as a midweek meal and believes its commitment to quality – such as using freshly-made individual dough balls, baking their pizzas on authentic Italian stone, and daily-made signature sauce to create specific ranges – make it a perfect choice for all pizza lovers, with sales up in volume by 10.8 per cent.
It is the latest step to drive momentum behind the brand, following the introduction of an improved recipe across its best-selling Stonebaked Thin Margherita and Pepperoni pizzas in October 2024, tapping into a growing demand for more authentic flavours and lighter, crispier bases.
“The frozen pizza category is growing in popularity, particularly as a midweek meal," said Mike Sowerby, Marketing Director at Birds Eye, which owns Goodfella's. "As consumers look for pizzeria quality options, we want to remind them of the consistently great taste of Goodfella’s, which delivers good, honest, tasty food to satisfy the whole family. Whether you’re a meat-lover, vegetarian, or gluten-free, there’s something for everyone in our non-HFSS compliant frozen pizza range. With our new brand identity, fantastic campaign and enhanced recipes across our Stonebaked Thin range, it’s an exciting time for the brand that we’re confident will firmly establish Goodfella’s as a leader in the category.”
Premium Italian sparkling drinks brand SanPellegrino has unveiled its brand-new Zero Added Sugar range in the UK, crafted from real Italian fruit juice.
The new SanPellegrino Zero Added Sugar drinks are a delicious, fruit beverage option with 0g added sugar. Made with real juice from the sun-kissed fruits grown and carefully hand-picked in Italy, the new range comes in two flavours – Limonata (lemon) and a brand-new Pesca & Clementina (Peach & Clementine) with each 330ml can containing less than 22 calories.
The new product range is part of SanPellegrino’s brand repositioning which includes a refreshing new design to its core range.
“At SanPellegrino we pride ourselves in crafting our Italian sparkling drinks using high quality juice from fruits grown in Southern Italy and the Mediterranean, offering consumers an authentic Italian drinking experience,” Alun Dabner, senior brand manager at SanPellegrino, commented.
“We know that many more Brits are seeking alternative drinking options, especially as we move into the new year, and we are therefore extremely excited to offer new delicious, 0g added sugar citrus drinks with SanPellegrino Zero Added Sugar.”
Available now in Tesco Extra and Superstores (RRP £4.50 for a multipack of six cans), the range will become available in other retailers this Spring.
The Zero Added Sugar variants join the brand’s core range of Italian sparkling drinks, which is made up of six flavours including Limonata (Lemon), Aranciata (Orange), Aranciata Rossa (Blood Orange), Melograno & Arancia (Pomegranate & Orange), Pompelmo (Grapefruit) and Limone & Menta (Lemon & Mint).
Memers Vape, established by Shenzhen SKE Technology, the creator of the UK’s best-selling SKE Crystal Bar, has unveiled its latest innovation: the Dr. AIR vape series.
SKE said the ‘groundbreaking’ product marks the official entry of the vaping industry into the age of AI-powered vaping, setting a new benchmark for intelligent, personalised vaping experiences.
Memers Dr. AIR and Dr. AIR X are advanced AI-powered pod vape devices designed by Memers Vape in collaboration with Shenzhen SKE Technology.
Dr. AIR X is the first pod system that can be monitored and controlled via an app using the MITS AI Platform. It comes with a 1000mAh battery and can reach up to 30W of power, ensuring a robust vaping experience.
The Dr. AIR series is positioned as a health-focused alternative to traditional smoking, leveraging AI to provide a tailored vaping experience that can help users reduce their nicotine intake and eventually quit smoking.
They are designed to be easy to use, making them accessible for both beginners and experienced vapers.
The 2.02-inch LCD touch screen adds convenience, while the side stepless airflow control lets users customise their draw. They can choose between 0.6ohm, 0.8ohm, or 1.1ohm coils for the perfect hit.
The product is compatible with 2ml/3ml Pods and supports 10+ refills, without compromising on flavour.
OREO is launching a one-of-a-kind partnership with the hotly anticipated A MINECRAFT MOVIE, in cinemas April 4.
The cookie brand has come together with the movie, set in a world where creativity is essential to one’s survival, to encourage fans to taste, play, win – serving up OREO’s most playful snacking experience to date, with money-can’t-buy prizes on offer.
Four Special Edition cookies have been released as part of the partnership, which includes a very special feature that allows cookie faithful and moviegoers to enter a world of play.
The cookies are embossed with symbols inspired by A MINECRAFT MOVIE – the iconic Pickaxe, Crystal, Sword and Creeper – all sure to excite Minecraft fans and entice OREO lovers to experience both the cookies and the film.
In OREO’s most playful gaming mechanic on pack yet, fans bite the cookie into a square and then scan the custom embossments to access a themed AR online experience, where players hunt for hidden elements from A MINECRAFT MOVIE.
The Special Edition cookies also offer fans the chance to win exclusive OREO x A MINECRAFT MOVIE prizes.
“At OREO, our mission is to bring more playfulness into the world, and our latest partnership with A MINECRAFT MOVIE is set to be our most playful collaboration yet – by paying homage to the beloved blocks of Minecraft with our iconic round cookie,” said Perrine Pierrard-Willaey, Marketing Director Europe at OREO. “We’ve seen some amazing partnerships in the past from Xbox to Batman so we hope this partnership excites fans just as much, and we can’t wait to see them taste, play and win!”
Julie Moore, Senior Vice President of Global Brand Partnerships at Warner Bros. Pictures said: “A MINECRAFT MOVIE, just like the hugely popular game that inspired it, is all about empowerment through creativity, and no cookie has inspired more creative ways to consume it than OREO. The fact that the classic circle-shape is embracing the renowned Minecraft block makes our partnership one for the ages.”
Fans looking to participate in the fun can visit www.oreo.eu or join in on the conversation on @OREOUKI.