Müller Yogurt & Desserts has announced the launch of chocolate brand Cadbury in a milkshake format.
With the flavoured milk category growing 4 per cent year on year, the business is targeting category growth by continuing to expand and optimise its portfolio of products.
Marking the Cadbury brand’s first launch in the bottled milk drinks category in the UK and Ireland, from 24 January, shoppers in Sainsbury’s will be able to purchase Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake.
Made in the UK using milk from British farms and Cadbury milk chocolate, shoppers will be able to purchase the 250ml singles from other retailers from March onwards.
As the dairy company continues to drive growth in the convenience and wholesale sectors, the long lasting ambient recipe provides a three month shelf life.
“We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats,” Justin Cook, chief executive at Müller Yogurt & Desserts and Nikhilesh Brahma, vice president, global licensing at Mondelēz International, said.
“We've taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration - that started with desserts - and now expands into milkshakes with Cadbury, the nation's favourite chocolate.”
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign rolling out later in the year.
